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1、AlwaysOn–AGlobalPerspectiveofMobileConsumerExperienceJune2017LONDON-SINGAPORE-DUBAIOnDeviceResearch.com18countriesparticipatedintheresearch,200representativesmartphoneownersfromeachcountry.Allrespondentsmustaccesstheinternetviamobileweband/ormobileapps.Whenrefere
2、ncingglobalaverageorregionalaveragethroughoutthisreport,theresultsarederivedfromthe18participatingcountries.SeeAppendixformoredetailsonmethodologyandsamplespecification.TakeawaysTheglobalmobileadoptionandusageisprevalent.Mobiledevicesareanintegralpartofconsumers’
3、dailylives.•Themajority(63%)ofsmartphoneownersworldwideusetheirmobiledeviceatleastevery30minutes.Thisusageincludesanyandalldifferentwaysamobiledevicecanbeused,frommakingcalls,tocheckingthetime,toaccessingtheinternet.•Acoregroupoffrequentmobileusers(aroundafifthac
4、rossallparticipatingcountries)reportusingtheirmobiledeviceevery5minutes.•NowhereisthismoreevidentthaninSouthAmerica,where68%usetheirmobiledeviceatleastevery30minutes.ThisfrequentusageismostprevalentinBrazil(78%)andArgentina(73%).Mobileusageisnotonlyfrequent,itals
5、ocommandsabulkofconsumers’timeeachday.•Nearlyhalf(49%)ofsmartphoneusersworldwidespendatleast3hourseachdayontheirmobiledevice,22%spend6hoursormore.•SouthAmericahasthemostheavymobileusers(29%)whospend6hoursormoreonmobileeachday.•Atthecountrylevel,Brazil,ChinaandArg
6、entinaleadthewayintermsoftimespentonmobile,with38%,31%,and29%respectivelyusingtheirmobiledevicefor6hoursormore.TakeawaysSmartphoneusersaccesstheinternetviamobileweband/ormobileappsfrequently.Awarenessandimpactofmobileadvertisingontheseplatformsaresimilar.•Anoverw
7、helmingmajorityofmobilewebandmobileappusersaccesstheinternetviatheseplatformsdaily/multipletimesaday,88%and84%respectively.•Awarenessofadvertisingonbothmobileplatformsishigh.Nearlyallrememberseeingmobileadswithinthefirstfewdaystheadwasoriginallyshown,90%onmobilew
8、eband86%onmobileapps.Thisisconsistentacrossregionsandcountries.•45%havetakensomesortofactionafterseeinganadonmobileweb,while47%havedonethesameonmobileapps.Reme
