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1、TheStateofData2017AWinterberryGroupReport
2、December2017INPARTNERSHIPWITHWITHTHESUPPORTOFAcknowledgements&NoticeThisresearchwouldnothavebeenpossiblewithoutthePremierSponsorsSupportingSponsorsignificantcontributionsofdozensofU.S.advertising,marketing,media,informationan
3、dtechnologyindustryleaderswhogenerouslyofferedtheirtime,insightsandfeedbackinsupportofthiseffort.Thoughtheirnamesarenotincludedinthisreport,theyrepresentsomeofthemostrespectedandinnovativebrandsandserviceprovidersinadvertisingandmarketingtoday.Additionally,wewouldlik
4、etorecognizeourpartners,theData&MarketingAssociationandInteractiveAdvertisingBureau’sDataCenterofExcellence,aswellasourprojectNOTICEsponsors:Thisreportcontainsbrief,selectedinformationandanalysispertainingtotheadvertising,marketing,media,informationandtechnologyindus
5、triesandhasbeenpreparedbyWinterberryGroupLLCinTheWinterberryGroupResearchTeampartnershipwiththeData&MarketingAssociation(DMA)andtheInteractiveAdvertisingBureau’s(IAB)DataCenterofExcellence.Itdoesnotpurporttobeall‐inclusiveortocontainalloftheinformationthataBruceBiege
6、lprospectivemanager,investororlendermayrequire.ProjectionsandopinionsinthisreporthavebeenSamanthaBravermanpreparedbasedoninformationprovidedbythirdparties.NeitherWinterberryGroup,DMA,IABnortheirrespectivesponsorsmakeanyrepresentationsorassurancesthatthisinformationis
7、completeorChloeDaviscompletelyaccurate,asitreliesonself‐reporteddatafromindustryleaders—includingadvertisers,MichaelHarrisonmarketingserviceproviders,dataprovidersandtechnologydevelopers.Norshallanyoftheforgoing(ortheirrespectiveofficersorcontrollingpersons)haveanyli
8、abilityresultingfromtheuseoftheinformationDanielKarsoncontainedhereinorotherwisesupplied.JonathanMarguliesCopyright2017WinterberryGroupLLC.Allrightsreserved.2Foreword:TheStateofData…IsConstantlyChangingormanyyearsnow,datahasbeenreshapingthewaythatbrands(andespecially
9、thefolksconcernedwiththeirmarketing,advertising,mediasalesandothercustomer‐centricfunctions)buildandengagewiththeirFaddressableaudi
