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1、ThePast,Present,andFutureofDataCONTENTSIntroduction3ThePast:RealizingtheValueofData4ThePresent:PerfectingtheBasics8TheFuture:ScopingData’sTruePotential11Conclusion13IntroductionTheimportanceofdatatothebusinessworldhasgrownenormouslyinthepastdecade.Accordin
2、gtosomeestimates,we’vegonefromaglobaldatasphereoftwozettabytesin2010toanestimated41zettabytesin2019,althougharguablyit’snowimpossibletoevenmeasurethevolumeandrateatwhichdataisbeinggenerated,withnoendinsight.Thecreationanduseofdatahasbecomecentraltoourlives
3、.Whetherit’sthealgorithmthatselectsthemostrelevantnewsstoriesforuswhenwewakeuportheappthatcalculatesthemostefficientwaytothatcrucialmeeting,dataiseverywhere,informingwhatweseeandwhatwedo.ForDun&Bradstreet,theimportanceofdataisn’tnew.Sinceourfoundationin184
4、1,we’vebeenfocusedonenablingcompaniestousedataandinsightstomakemoreinformeddecisionsthatinturnhelpthemimprovebusinessperformance.Butnow,datamanagementissomethingthateverybusiness–ineverysector–hastogetright.We’reatapivotalmomentintheevolutionofdata.Sinceth
5、eriseofdigitaltechnology,businesseshavebeengettingtogripswithhowtousedata–whetherit’sbetterservingcustomers,findingnewprospects,managingrisk,understandingtheirsupplychainoranycombinationofthese.Withsomuchdataonhand,itisimportantnowmorethanevertofindtheusef
6、ulmeaning,orweriskbecomingoverwhelmedwithinformation.Today,informationiseverywhereinthebusinessworld.Everyday,theDun&BradstreetDataCloudupdatesover375millionelementsrelatingtobusinessentitiesaroundtheglobe.Newtechnologysuchasmachinelearning,whichallowsusto
7、deriveinformationatincreasingscale,totheInternetofThings,whichproducesnewtypesofinformationthatholdsmuchpromise,ismakingdatamanagementevenmorecritical.Inthenextdecade,businessesmustperfecttheirdatastrategiestorealizethenewopportunitiesoftheincreasinglydigi
8、talworld,orriskbeingleftbehindaltogether.That’swhywehavecommissionedthisresearchtoexploretheexperiencesofover500businessesintheUnitedKingdomandUnitedStates.We’vespokenwithbusinessleaderstounderstandhowtheirre
