2017电视与媒体渠道报告：消费者驱动的媒体未来（英文版）

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1、ERICSSONCONSUMERLABTVandMEDIA2017Aconsumer-drivenfutureofmediaAnEricssonConsumerandIndustryInsightReportOctober2017KEYFINDINGSVRwillreignitethecampfireSmartphoneviewingdoublesexperienceofTV>Today’svideoon-demand(VOD)>Around70percentofconsumerswatchTVandvide

2、oviewingexperienceissettoonasmartphonetoday–twiceasmanyasin2012becomemoreofasocialactivity>Smartphonesmakeupafifthoftotalviewing,thanitistoday–thistimeinVRwithapproximatelysixhoursperweekspent>ThesocialandimmersivewatchingTVandvideoonthedeviceaspectsofVRare

3、keyreasonswhythemajorityofcurrentandpotentialVRusersbelievethetechnology2012willbeanessentialcomponent2017ofTVandvideointhefutureContentdiscoveryTVcouchpotatoesgetupandgoremainsachallenge>By2020,only1in10consumerswillbestuckwatching>AsthenumberofTVandvideos

4、ervicesTVonlyonatraditionalscreen,a50percentincreases,sodoestheaveragetimespentdecreasecomparedto2010searchingforcontent–ithasalreadyseenanincreaseof13percentfromlast>Ascouchpotatoesdisappearandhigh-usageandyear,reachingalmostonehourperdayhigh-spendingmulti

5、-screenviewersincrease,bothscheduledlinearTVandondemandservicesstand>Currentcontentdiscoverycapabilitiestobenefitarefailingtocopewithconsumers’usageofmultiplevideoservicesanddevices,whichiswhy7outof10-50%consumerssayauniversalsearchfeaturewouldbeveryusefulO

6、n-demandsoarsamongteenagersMobileandon-demandby2020>16–19yearoldsspendmorethanhalfoftheirtime>Halfofallviewingwillbedoneonamobilescreen,watchingon-demand,anincreaseofmorethanandhalfofthiswillbedoneonthesmartphonealone100percent–oralmost10hoursaweek–since201

7、0>About7outof10consumerswillpreferon-demandand>60–69yearolds,ontheotherhand,stillspendalmostcatch-upservicesoverscheduledlinearTVviewing,80percentoftheirviewingtimewatchingliveandandalmosthalfofallviewingwillbeon-demandscheduledlinearTV,whichisalmostasmucha

8、sin2013>AthirdofconsumersareprojectedtouseVRBy54%79%2020On-demandLinearTVERICSSONCONSUMERLABTVANDMEDIA20173theEVOLUTIONoftheTVUSERInthis8thannualConsumerLabTVandMediareport,whichrepresentstheviewsofove