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1、ERICSSONCONSUMERLABTVandMEDIA2017Aconsumer-drivenfutureofmediaAnEricssonConsumerandIndustryInsightReportOctober2017Contents3KEYFINDINGS10THECONTENTDISCOVERYCRISIS4THEEVOLUTIONOFTHETVUSER11ADSNEEDTOCHANGE5CHANGINGCONSUMERATTITUDES12ORIGINALCONTENTINDEMAND6MORECONTENT,MORECHOICE13THESH
2、APEOFSPENDING7THESMALLSCREENTAKESOVER14TVIN2020ANDBEYOND8THESOCIALSPARKOFVIRTUALREALITYthevoiceMETHODOLOGYoftheconsumerQuantitativedatawascollectedfrom13markets.EricssonConsumerLabhasmorethan20years’experienceApproximately20,000onlineinterviewswereheldwithofstudyingpeople’sbehaviorsa
3、ndvalues,includingthewaypeopleaged16–69inBrazil,Canada,China,Germany,India,theyactandthinkaboutICTproductsandservices.EricssonItaly,Russia,SouthKorea,Spain,Sweden,Taiwan,theUKConsumerLabprovidesuniqueinsightsonmarketandandtheUS.consumertrends.Allrespondentshaveabroadbandinternetconne
4、ctionatEricssonConsumerLabgainsitsknowledgethroughahomeandwatchTVorvideoatleastonceaweek,andglobalconsumerresearchprogrambasedoninterviewswithalmostallusetheinternetonadailybasis.Thisstudyis100,000individualseachyear,inmorethan40countries–representativeofover1billionpeople.statistica
5、llyrepresentingtheviewsof1.1billionpeople.Qualitativeinsightsweregatheredthrough12in-depthBothquantitativeandqualitativemethodsareused,andinterviewsconductedinvirtualreality(VR)withhundredsofhoursarespentwithconsumersfromdifferentEnglish-speakingusersofVR.Theserespondentsallhavecultu
6、res.Tobeclosetothemarketandconsumers,Ericssonmultipledevicesandaninternetconnectionathome.ConsumerLabhasanalystsinallregionswhereEricssonispresent,developingathoroughglobalunderstandingoftheICTmarketandbusinessmodels.Allreportscanbefoundat:www.ericsson.com/consumerlabBase:13marketsBr
7、azil,Canada,China,Germany,India,Italy,Russia,SouthKorea,Spain,Sweden,Taiwan,UK,US2ERICSSONCONSUMERLABTVANDMEDIA2017KEYFINDINGSVRwillreignitethecampfireSmartphoneviewingdoublesexperienceofTV>Today’svideoon-demand(VOD)>Around70percentofconsumerswatchTVandvideoviewingexperienceissettoon
8、asmartphonet
