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1、GermanBusinessinChina–GreaterShanghaiInnovationSurvey20170GermanBusinessinChina–GreaterShanghaiInnovationSurvey2017Foreword“Tohaveagreatidea,havealotofthem”,ThomasEdisonintonedasearlyasthelate19thcentury.AshortstrollaroundtheblockinliterallyanycontemporaryChinesecityshowsthatChinaisoverflowin
2、gwithinnovativeideas.PerhapsnootherpartofChinaunderlinesChina’spenchantforinnovationand‘thinkingoutsidethebox’asmuchastheGreaterShanghairegion:withamultitudeoflocalandinternationalR&Dcentersacrossallkeyindustries,thousandsofinternationaland,ofcourse,Germanmanufacturing,automotive,chemicalandm
3、achinerycompanies,aflourishingstart-upscene,aswellasacreativeindustryouttochallengelocationssuchasTokyo,SeoulandSiliconValley.Thestageissetforamultitudeofideasthatwillchallengethecurrentstatusquo.However,asChina’srapidinnovationdrivedoesnotonlyprovideopportunities,butalsocreatescompetitionfro
4、mlocalplayers,launchingnewinnovationshasbecomecrucialtomaintainacompetitiveadvantage.Beyondthebuzzwordsof‘Industrie4.0’and‘MadeinChina2025’,whichcertainlyoutlineanimportantgeneralstrategicdirection,wewanttoshedlightontherealitiesontheground.Forthatreason,theGermanChamberofCommerceinChinaShang
5、haijoinedforceswithworldrenownedTongjiUniversityandgoetzpartnersManagementConsultantstoassesshowGermancompaniesintheGreaterShanghairegionarecurrentlymeasuringupwhenitcomestoinnovationandtoascertainissueareasthatwillneedimprovementtomaximizeinnovativepotentialacrossindustries.Throughourresearc
6、hwehaveidentifiedsomebusinessstrategiesthatappeartoberelatedtoaboveaverageinnovationperformance–welabelthesebestperformers‘topinnovators’.Whilethereisofcoursenoblueprintforinnovation,weencourageyoutopayparticularattentiontowhatmakesthesecompaniesstandoutfromthecrowd.Wehopethatthissurveywillhe
7、lpyoutoplanforthenextchapterinyour‘Chinastory’.Weareverygratefultotheoverhundredrespondentstothissurvey;withoutyourtimecommitment,thisin-depthstudywouldnothavebeenpossible.SimonePohlProf.Dr.ZhengHANDelegateandChiefRepresentative,goetzpartners
