中国德国商会-2017-2018德国在华企业商业信心调查报告（英文版）-40页

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1、BusinessConfidenceSurvey2017/18GermanBusiness2017/18inChinaBusinessConfidenceSurvey1GermanBusinessinChina2BusinessConfidenceSurvey2017/18GERMANCHAMBEROFCOMMERCEINCHINABUSINESSCONFIDENCESURVEY2017/18Since2007,theGermanChamberofCommerceinChina’sbusinessconfidenc

2、esurveyhasbeenakeygaugeformeasuringthebusinesssentimentofGermancompaniesoperatinginChina.Asof2017theGermanChamberofCommerceinChinahasapproximately2,400membercompanies,representingabout50%ofGermancompaniesoperatinginChina.Thisyear’ssurveywasconductedstthbetween

3、August21andSeptember292017.Intotalthesurveycomprised58questions,focusingonbusinessoutlookandperformance,marketconditionsandinvestmentclimate,aswellastheBeltandRoadInitiative.ThesurveywasconductedonlineamongmembercompaniesinChina.Aftercontrollingthedatasetforqu

4、ality,423validresponseswerecollected,resultinginarepresentativeandstatisticallysignificantsamplefortheanalysisofGermancompaniesinChina.3GermanBusinessinChinaProfileofRespondingCompanies7EconomicandBusinessOutlook11MarketEnvironment,ReformsandPolicies15Business

5、Challenges21InvestmentProspects27ResearchandDevelopment32ContentsBeltandRoadInitiative(BRI)344BusinessConfidenceSurvey2017/18EXECUTIVESUMMARYBUSINESSCONFIDENCESURVEY2017/18EconomicandBusinessOutlookGermancompanies’economicoutlookhasrecoveredfromthelowforecaste

6、din2016.Especiallymachinery/industrialequipment,asthelargestGermanindustryinChina,evaluates2017aspositivefortheownindustryandsignificantlybetterthanlastyear.Automotiveandbusinessserviceskeepuplastyear’slevelwithoptimismfor2018.NearlytwothirdsofGermancompaniesi

7、nChinaexpecttoexceedorachievetheirbusinesstargetsinthecurrentyear,withasimilarlypositiveoutlookfor2018.Turnovergrowthseesastrongreboundandthemajorityexpectsturnoverandprofittoincreasenextyear.However,companiesremaincautiousregardinginvestmentandemployment.Desp

8、iteimprovementsinthecurrentyearandpositiveexpectationsfor2018,theshareofcompaniesincreasinginvestmentandemploymentisnotprojectedtoreachthehighlevelsof2014andbefore.Investmentincrea