Analysis- Crisis Communication Network forum positive and negative effects（分析-危机通信网络论坛积极和消极的影响）

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Analysis:CrisisCommunicationNetworkforumpositiveandnegativeeffects(ResearchpapersDownloadNews)[Abstract]Fromapracticalpointofview,thecrisiscommunicationprocessislikeadouble-edgedswordInternetforumsandpositiveeffectsandnegativeeffectsalwaysintricatelyintertwined.RationalcognitionNetworkForumthesocialeffectsandeliminatethenegativeeffectsoftheproposedstrategywillhelpustoexploredefusethecrisis,buildingaharmonioussocietyavalidpath.WiththedevelopmentoftheInternetuponlineforums,asinteractivity,occult,therelativefreedomtoexpresstheiropinionsandnetworkcharacteristicshasbecomethegatheringplaceofpublicopinioninthepublicdomainnetworkincrisiscommunicationplayanincreasinglyimportantrole.Fromapracticalpointofview,anonlineforumlikeadouble-edgedsword,positiveeffectsandnegativeeffectsalwaysintricatelyintertwinedinthemodernsocialcrisis-proneenvironment,rationalknowledgenetworkforumbroughtthesesocialeffect,helpsustoexploredefusethecrisis,buildinga15

1harmonioussocietyavalidpath.First,thecrisisspreadpositiveandnegativeeffectsofnetworkforum(A)CrisisCommunicationNetworkForumbroadensthemassmediafreedom,buttheyresultinnetworkpopulardiscontentwiththenetworkrumorsInternetforumsbreakthroughthetraditionalmassmediamonopolymodelofpublicopinion,theordinarypeoplefromthe“behindthescenes”pushedtothe“stage”,theidentityofInternetuserstothemassaudienceconversion,makingitboththeaccesstoinformation,publishinginformation,orenjoyaspeechunprecedentedequality,whichgreatlybroadenpeople’sfreedomofspeechintheInternetagelevel,butonthisissue,anonlineforumisnotreallyanidealpublicdomain,becausethevirtualenvironmentisdifficulttocultivatecivicanonymousspeechdepthmoralself-confidence,especiallyinthecurrenttransformationofChina,inreality,thevariouscontradictions,suchasthewealthgap,corruption,inappropriatepolicies,suchassocialcrisistriadhegemonicpresence,resultinginpsychologicalandsocialpracticesofInternetusershada15

2conflict,socialconsciousnessandtherealityofimbalanceforumproducedsomeinconsistentwithanormalphenomenonofmassmedia,particularlynoteworthyisthenetworkandthenetworkrumorsgrumblingharm.ScholarWangprovidencethatonlinecomplaintis“awebofsocialandpsychologicalphenomenaasthecarrierisunevennetizensdepressionemotionalexpressionincyberspace,isdiscontentinthenetworkcatharsis.”[1]Thismeansthatuserscomplainwhenthedeepemotionalimpact,giventhetendencyofpostssparringnaturallyquiteobviouswhenthecrisiseventpostinginonlineforumsintopropagationprocess,thenetworkwillbeupgradedcomplain,voicesofdoubtandcriticisminasound,focuseddirectlyonthepartyandgovernmentdecision-making,economicandpoliticalreform,themainauthorityonthepartyposedachallengetomakedohavea“crisis”worse,withthesocietyandthegovernment’scrisisoffaith,acrisisofconfidence.InInternetforums,ifthenetworkisalsoasensewhiningnoise,thenthenetworkrumorisabsolutelyscourge.2011March12,RichterearthquakeinJapan15

3triggeredbythe“saltcanberadiation,”therumorsNetworkforumrampant,resultinginthecountry’srapidactiontobreaktherumorundernoisy“grabsalttide”comeandgoquickly.NetworkForumisanon-realityofcommunityorganizations,variousdemandsofuserscanaccessthroughthecomputerYoucanalsousethemobileInternetconvergenceintheforums,publishandreprintthiscrisisinformationanytime,anywherehasbecomeamajorfeatureofInternetforums.rumorisamalformationofpublicopinion,whenitwingsrampantinthenetwork,thewiderangeof,thespeedisdifficultforustocontrol,pluspeople“prefertobelieveit,itsnotcredible,”thepsychologicaldrive,anditsresultingsocialconsequencesmoreterriblethantheusualrumors.“rumorsstopwise,”so,rumorsinthenetworkbefore,wemustdaretoconfirmthatitdoesnotexposethetruth,withthefastestspeedtoclarifytherumors,theharmtosocietyisreducedtoitsminimum.(Two)CrisisCommunicationNetworkForumaudiencemorefullyreflectsthefundamentalrightsofInternetusershasledtoactsofalienationAudiencesinthedisseminationprocesshasavariety15

4oflegitimaterights,foremostofwhichisspreadrighttoinformationandtherighttoclosetheNetworkforumbreakingthetraditionalmediarestrictionsonthefundamentalrightsoftheaudience,acrisisevent,itputInternetuserspushedtotheforefront,sothatusersofthepassiverecipientoftheinformationintothemainbodyofthecommunicationprocess,userscanenjoytraditionalmediaerarightherefounduseless:Peoplecansendamessageusingtheforum,expressionmeaning,onthecurrentevents,politicalcomment,exposingthetruth,chasingresponsibilities.Mankindhascreatedonlineforums,onlineforums,inturn,changedthewayofhumanexistence.Crisiscommunication,thenetworkinfluenceoftheForumhasbeenabletoexist,largelyduetoInternetusersoftheirrightsandthepursuitofcertainty,however,wemustaddressisthenetworkforumusersarenotalllaissez-faire“obedientlyAberdeen”,manypeoplelack“deviant”move,whichbringsaseriesofactsofalienation,themostseriousonegrouppolarization,andsecond,disorderlyaccountability.Grouppolarizationisagroupofindividualsinthe15

5populationaffectedbytheaccumulationofawiderangeofunconsciousnesstowardmadnessafteranextremeresponse.ConvenienceandunlimitedInternetforumsdiffusionproperties,reallifeishardtogetpastthepolymerizationofindividualstoeasilysetup,sothatpasttorelyonoralcommunicationinthenetwork-basedinformationdisseminationhasexploded,socomparedwithtraditionalmedia,onlineforumseasiertoformgrouppolarization,andmoredifficulttocontrolandgraspitin2008inLhasa,Tibet.“3.14“violencein2009ofthe”Hangzhoudragracingcase“and”Dengcase“,”LuoCaiXiaevent“wherehasbeenconfirmed,astheAmericanscholarCassSunsteinhaspointedout:”Thereisnodoubtthattheverygroupsoftakingplaceonthenetwork.mentionedhere,thenetworkformanypeople,itisahotbedofextremism,becauselike-mindedpeoplecaneasilyandfrequentlycommunicateonline,butcannotheardifferentopinions.“Internetusersinrecentyears,democraticaccountabilityisheightenedawarenessofanimportantmeansofpoliticalparticipation,however,whensuchaccountabilityfromtheconstraintsofsocialethics,the15

6webforumhasbecomeaplacetoventtheiremotionswanton,irrational,extreme,superlatives,sodohavea“crisis”hasbecomemoreterroristincidents,resultinginpsychologicalanxietyandpanicuserscoupledwiththepublicandofficialsarealreadytherebetween“hating”,“hatredrot”“Qiuofficials”mentality,wheneverpostsinvolvingofficialsandgovernment,andthewordsanddeedsitonlinesoonirrational.netizensdisorderedstateaccountabilityleadtomoreusersofgovernmentofficialsaccusedofunwarrantedsuspicionandtocreatetheconditions,alsoforsomepeopletherealityofdiscontentagainstthesocialorganizationoftheGovernment,theextremeterroristsandhostileforeignreactionaryforcestousetheInternettodisseminateinformation,createsocialchaos,attackedandvilifiedcreatefavorableruling.Second,thecrisiscommunicationinonlineforumstoeliminatethenegativeeffectsofthestrategyInthesocialandculturallife,themediaisdirectlyrelatedtothespreadofthecountry’seconomicdevelopment,politicalstabilityandsocialprogress,andifwespreadthecrisisononlineforumsadverseeffectsinturnablindeyeandadeafear,then,isboundto15

7promoteitsexpansion,resultinginuncontrollablesituation,therefore,weneedtoimplementcrisismanagementonlineforums,soinastableinacrisisstepbystepturn“dangerous”to“security.”(A)toestablishacrisisearlywarningmechanismDisseminationofinformationintheabsenceofthecrisisbythepublicattentionuntilthereisabigbrewinginonlineforums,thefermentationprocess,whichforusforcrisisearlywarningandpre-controlasideaveryvaluabletime.Thereforemeasuresthespreadofthecrisisidealstateistoeliminatethecrisisinthebudorcontrolintheloweststageofdestructivegovernmentorcorporateorganizationsandevenonlineforumstoestablishcrisisforecastingandearlywarningsystems,normallyweshouldcareforuminvolvingorpotentiallyleadtocrisisspeech,andstrivetofindthefastestpossiblecrises,thecrisisbrewingputtheissueresolved,afteravoidingnetworkforumtobringtheirownforcestoplayapassivesituation.specificpracticesFirst,theestablishmentandmonitoringofthecompany’scooperation;twoinformationtransmissionchannelisunblocked,encounteredunexpectednegativenewstopic15

8ofdiscussioncanquicklyreflecttherelevantdepartmentstoreportandtodevelopdecisivemeasurestocurbthecrisisofspeechonlineforumstofurtherdevelop;threeistoachievethegovernment,enterprisesandnetworklinkageForummakeonlineforumeditorsactasitsowneyesandears,encountersinvolvingrelevantgovernmentalandorganizationalcrisistopic,exchangenews,afterall,thecrisisspreadintheonlineforumisjustastartingpoint,andthenwillenterthefieldofmasscommunicationfromthisperspectivespeaking,anonlineforumearliercrisisinformationwillberevealedoverthegovernmentandbusinessorganizationstospendtheirdaysstaringatonlineforumsaremuchbetter,andonlineforumscanbeagoodbeartheirown“socialalarm”function,leavingusmorewarningopportunities.(Two)agendasetting,andguidepublicopinionMassmediaagendasettingisanimportantsocialfunctionandeffectof,emphasizingthemassmediainthe“influencepeopletothinkaboutwhatkindofproblems”onapowerfulroleinthetraditionalmediaastheleadingperiod,foragenda-settingisoftenspreadrightpossession-and-control,publicopinionisdifficultto15

9placetheprocessofagendasetting,traditionalmediaisthroughthisprivilegeeffectivelyguidethesocialopinion.Nowadays,onlineforumsbecomenetizenspublishedinformationandfreedomofexpressionofviews,userscandirectlyparticipateintheprocessofproductionanddisseminationofinformationtogotothispoint,thenetworkmusthaveaclearunderstandingoftheforum,togiveuserssomeeventsofthe“significant”asthethemeoftheeventisset,intheabsenceofconstraintsandcontrolcase,a“topic”willincreasethechanceofbias,thereisalsothepossibilityofincreasedadverseeffects,whichrequiresanactiveInternetforumstograsptheinitiativeinsettingtheagenda,committedtomaintainingtheharmoniousdevelopmentofonlineforums,purifyforumspace,Internetuserstoestablishcivilizedsocialresponsibilitytoprotectthehealthofthenetworkforumagendasettingandorderlythisend,anonlineforumacombinationofthenewsmediatotheissuesraisedintheagendasettingtostrengthentheirownforum;Second,wemuststrengthentheprofessionalqualityofstaffpositionsgatekeepertraining,strictfilteringforumpostsandcomments,whileonthe15

10negativeissuesbutalsotoreactanddealwiththeproblemproactively,forclearingupdoubtsonthematter,unityofthinking,seizetheopportunity,donotdeliberatelyavoided.(Three)specificationonlineforums,andcomprehensivelyimprovethelevelofpublicityInternetforumsarepublicdomaincategory,subjecttotheconstraintsofpublicorder,not“absolutefreedom.”Currently,China’srapiddevelopmentoftheInternet,therelevantlawsandregulationsarestillinadequate,onlineforumsmustpassitsownrulestoregulateusersofspeech,inordertoavoidviolationoftheConstitution,endangeringnationalsecuritysituation.crisisaftertheincident,asthegoverningbody,anonlineforumtoconducteffectivecommunicationmanagement,notlettingthecrisisonthenetworkwhentheabsoluteliberalizationofspeechcommunication,youwanttobehazardousPostscontrol,andtobeguided.mentionedhereforinformationdisseminationnetworkcontrolandguidancearenotconcealedhazardinformation,butfromthesolutiontothecrisis,toprotectsocialorderandpeople’slivesandpropertysafetystandpoint,15

11strategicallypostedmessage,andcommunicatewiththemediatobringingthecrisistominimizethelossescaused,especiallywhenonlineforumusershavebeenfoundalienationbehavior,shouldusetechnologyorrelatedregulationslimitingconstraintuserspost,askingthemtoabidebythelaw,notbadlanguage,shallnotcarryscraper,malicioustopposts,ormaliciousbehaviortoinfluenceotherstoread,andthusmoreeffectivelyguidepublicopinion,theimplementationofagendasetting,toachievethepurposeofdissemination.(Four)playakeyprovincialnewswebsiteForum’soveralleffectiveness,occupyingpublicpositionsnewswebsiteforumAtpresent,theprovincialnewswebsitefromscratch,formingacompletearrayofprovincialnewsandinformationnetworkplatform.Afteryearsofdevelopment,RedNet,LONDON,Qianlong,SichuanNewsNetworkandsomeotherprovincialkeysiteviaSeveraltraditionalmedia,effectiveintegrationofresources,risetobecomethepowerhouseofnewssites,butinthesituationchangingfieldofInternet,mostoftheprovincialkeynewswebsitespotentialhasnotbeen15

12effectivedevelopment.Actually,theprovincialkeynewswebsitewithadvancedideasandexperiencestoguidepublicopinion,havethestrengthtosetupanonlineforum,amajorityofInternetuserstoprovideregionalpublicpretext,itsadvantageonthebattlefieldofpublicopinionisobviousthatiftheprovinciallevelkeynewswebsitesareabletoactivelyrationaluseoflocalnetworkForum,ajointrealizationofallmediaforum,thentheeventwillbeinacrisistowinpublicopinionfortheirowninitiative,toachievemarketcompetition.Third,thecrisiscommunicationinthedevelopmenttrendofInternetforumsBothfromatechnicallevelorlevelsofanalysisofsocialvalue,incrisiscommunicationnetworkforumvocalfunctioninsocietyandpublicopinionisworthyofattentionandamplificationeffectutilizationofnetworkinfluencetheformationoftheForumisgeneratedwhenthe“double-edgedsword,”wemustnotoverlookThekeyliesinhowtomakegooduseofthistool.forumusersonthenetworkfromthecurrententhusiasmofview,anonlineforumonmajorpubliccrisisisstillservedasthevanguardofthetask,however,sincethenetwork15

13fromthemedia,suchasblog,microbloggingandthebirthoftheInternet,manyofthe“crisisofthedoor”fromthemicro-blogintheburst,likeHaier“blogdoor”,“TangJunacademicdoorincident”andsoon,seeminglyovernight,Internetusersarenolongerliketofollowtheforum“parrot”,butlikeInthe“talkpasteachother”andvent“theheartsofgrievances.”Whenmoreandmoresinceappearedinthemedia,theinternetforum’sinfluencesufferedahugechallenge,whichpromptedonlineforumshavetoconstantlyadjustthemselves,developmentandintegrationmoremultimediaforms,hascometoembracethecompetition.Today,manyInternetforumshavemovedtowardthecommunitiesfuturewillbecomeamixtureofonlineforums,userscanmeetpopulardemand,butalsotopromotepersonalizedpublicity.Crisiscommunicationinthefuture,thenetworkwillcontinuetosparenoeffortforumsland“populist”tomaximizetheinfluenceoftheirowndigging,thisisthemissionentrustedbythetimes,butalsothelong-termvitalityofonlineforumshavethecharmofthesource(Source:NewsloversWen/JiangLinAuthor:LuoyangNormalUniversityLiterature15

14andMediaInstitutecompile:freedownload)References:[1]WangTianyiNetworkmediaguideandharmoniousdevelopmentoftheForum[M].Beijing:People’sPublishingHouse,2008:111.15