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1、ForinfoabouttheproprietarytechnologyusedincomScoreproducts,refertohttp://comscore.com/About_comScore/PatentsAboutthisreportThe2016U.S.Cross-PlatformFutureinFocusleveragesseveraldatasourcesuniquetocomScore:ThereportisbasedprimarilyonbehavioralmeasurementfromcomScoreMediaMetrix®Multi-Platform,
2、whichprovidesdeduplicatedreportingofdigitalaudiencesacrossdesktopcomputers,smartphonesandtablets,andcomScoreMobileMetrix®,whichprovidesdeduplicatedreportingofmobilewebandappaudiencesacrossbothsmartphonesandtablets.Thereportalsoincludessurvey-basedmobiledatafromcomScoreMobiLens®,aswellasTV/Cro
3、ss-PlatformbehavioraldatafromthecomScoreXmedia™,comScoreOnDemandEverywhere®andcomScoreTVEverywhere™productlines.ImportantDefinitions:oElectronicSell-Through(EST):Theconsumerpaysafeetopurchaseorperpetuallylicensesadigitalreproduction(i.e.,movieorTVshow).Thislicensedreproductioncouldbeintheform
4、ofafiledownloadedtotheconsumer’sinternet-connecteddeviceorlocalharddrive,orviaaccesstothecontentinavirtualstoragelockerorcloud-basedserviceforstreamingondemandtotheend-user.ThemajordigitalretailershereareAmazon,GooglePlay,iTunes,PlayStation,Xbox,Vuduandothers.oFreeonDemand(FOD):Operator-based
5、freeondemandcontent,usuallyofferedviabroadcastandcablenetworksforfreeorwithadvertising.oInternetVideoonDemand(iVOD):Thetemporarylicense(i.e.,arental)ofaprogramforalimitedandpre-determinedviewingperiod(suchas24or48hours)foron-demandviewingbyanend-user.Theprogrammaybedownloadedandstoredlocallyo
6、ntheend-user’sdevice,oraccessedonlineviastreamingfromdigitalretailerslikeAmazonInstantVideo,GooglePlay,iTunes,PlayStationStore,XboxVideoandVudu.oOver-the-TopSubscriptionVideoonDemand(OTTSVOD):Referstothedeliveryofaudiovisualcontentstreamedovertheinternetwithouttheinvolvementofaninternetservic
7、eprovider(ISP)inthecontrolordistributionofthecontent.TheISPisneitherresponsiblefor,norisabletocontrol,theviewingabilities,copyrights,and/orotherredistributionofthecontent,whicharrivesfromathirdpartyandisdeliveredtoanend-user’sdevicefromonline
