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1、AboutthisreportThe2016U.S.Cross-PlatformFutureinFocusleveragesseveraldatasourcesuniquetocomScore:ThereportisbasedprimarilyonbehavioralmeasurementfromcomScoreMediaMetrix®Multi-Platform,whichprovidesdeduplicatedreportingofdigitalaudiencesacrossdesktopcomputers,smartphones
2、andtablets,andcomScoreMobileMetrix®,whichprovidesdeduplicatedreportingofmobilewebandappaudiencesacrossbothsmartphonesandtablets.Thereportalsoincludessurvey-basedmobiledatafromcomScoreMobiLens®,aswellasTV/Cross-PlatformbehavioraldatafromthecomScoreXmedia™,comScoreOnDemand
3、Everywhere®andcomScoreTVEverywhere™productlines.ImportantDefinitions:oElectronicSell-Through(EST):Theconsumerpaysafeetopurchaseorperpetuallylicensesadigitalreproduction(i.e.,movieorTVshow).Thislicensedreproductioncouldbeintheformofafiledownloadedtotheconsumer’sinternet-c
4、onnecteddeviceorlocalharddrive,orviaaccesstothecontentinavirtualstoragelockerorcloud-basedserviceforstreamingondemandtotheend-user.ThemajordigitalretailershereareAmazon,GooglePlay,iTunes,PlayStation,Xbox,Vuduandothers.oFreeonDemand(FOD):Operator-basedfreeondemandcontent,
5、usuallyofferedviabroadcastandcablenetworksforfreeorwithadvertising.oInternetVideoonDemand(iVOD):Thetemporarylicense(i.e.,arental)ofaprogramforalimitedandpre-determinedviewingperiod(suchas24or48hours)foron-demandviewingbyanend-user.Theprogrammaybedownloadedandstoredlocall
6、yontheend-user’sdevice,oraccessedonlineviastreamingfromdigitalretailerslikeAmazonInstantVideo,GooglePlay,iTunes,PlayStationStore,XboxVideoandVudu.oOver-the-TopSubscriptionVideoonDemand(OTTSVOD):Referstothedeliveryofaudiovisualcontentstreamedovertheinternetwithouttheinvol
7、vementofaninternetserviceprovider(ISP)inthecontrolordistributionofthecontent.TheISPisneitherresponsiblefor,norisabletocontrol,theviewingabilities,copyrights,and/orotherredistributionofthecontent,whicharrivesfromathirdpartyandisdeliveredtoanend-user’sdevicefromonlinesubsc
8、riptionserviceslikeAmazonPrime,HuluPlusandNetflix.oMobile:Thecombinationofsmartphoneandtablet.Whendatai
