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1、MAY2017SOCIALCRACKSTHEDIGITALVIDEOCODEFacebookEmergesastheTopPartnerforDigitalVideoAdvertisingRichSuttonBabetteLazarusChiefRevenueOicer,ExecutiveDirector,BrandInsightsTrustedMediaBrands,Inc.TrustedMediaBrands,Inc.akenewsischangingthedigitalThelandscapeisallabl
2、ur.YouTubeandHululandscapeforbrands,#ShiftHappens.haveenteredtheTVbusinesswiththeirliveFThereisnodoubtthatwearelivingstreamingservices;theOTTbehemoths,inadiferenterawherenewspapers,AmazonandNetflixaredoublingdownradioandtelevisionhavetakenabackseattoonoriginalp
3、rogrammingandcontentonlineinfluencersandnow,fakenews.Theacquisitiontolureyoungerconsumersandaveragelifeexpectancyofabrandwasoncecordcutters;andsocialnetworks,oncethe75years.It’snowonly15andthatislargelyplacetosharewithfriends,arenowleadingdrivenbythisseismicshi
4、ftinmedia.hubsfornewsandentertainment,garneringmillionsofvideoviewsdaily.HowareIn2017,therewillbewinnersandtherewillbuyersdecidingwheretoinvesttheirvideobelosers.Whatweseeisthewinnersareadvertisingbudgets?demandingtheirmessagingrunsinbrand-safeandtransparenten
5、vironmentssotheirAspartofourongoingseriesofinsightsintobranddoesn’tgettarnishedinthecurrentthedynamicshiftsinthemedialandscape,mediamelee.DespitethisupheavalaroundTrustedMediaBrandsfieldeditsfourthwavebrandsafety,fakenewsandaudienceofindustryresearchtofindout.We
6、engagedaccountabilityondigitalplatforms,theoneover300agencyandmarketerdecision-unwaveringtruthisthis:consumerappetitemakersfromtheAdvertiserPerceptionsforvideoandpremiumcontentisimmenseOmnibusPanelwhosharedtheirviews.andtheracetocapitalizeonitison.1
7、SOCIALCRAC
8、KSTHECODEONDIGITALVIDEOISFACEBOOKTHENEWYOUTUBE?Sinceourpreviousstudyonthetopicofvideo,wereaheadofsocialbyasmallmargin,andonlylessthanayearago(June2016),weseeamarketer,notagencyrespondentsputsocialinsignificantshiftinwhereadvertiserswanttoputthetopspot).dollarsw
9、henitcomestovideo.SocialplatformsFurtherinquiryshowsusthatamongseven(Facebook,Snapchat,etc.)arenowdecidedlypossibledistributionplatformtypes,socialgetsmostimportantwhenplanningdigi
