【socialfresh】社交媒体营销现状及趋势调查

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1、researchreportbyIncollaboratIonwIthfirebrandgroupABOUTTHEREPORTTheinsightsanddatainthisreportarebasedonaSocialFreshresearchsurveyof551digitalmarketers.Wetargetedsocialmediabrandmarketersanddecisionmakers.Thegoalforthisreportistoexplorehowsocialmarketingbudgetsandreso

2、urcesarebeingutilizedtodayandinthefuture.Thereareclearsignsthatsocialmediacontinuestomatureasanindustryandmarketingspecialty.PositiveROIisstrong,socialadvertisinguseishigh,hiringisrobustacrossmanyroles,andcontentmarketingeffortsarediverse(includingmanybrandsinvesting

3、invideo).Purchasethepremiumversionofthereportatsocialfresh.com/fullreport.AUTHORsJAsOnkEATHceo-socIalFresh@jasonkeathAstheFounderandCEOofSocialFresh,JasonKeathcuratessomeofthesmartestvoicesinmarketing.Hehastraineddigitalmarketersatover200Fortune500companies.Heiscohos

4、toftheSocialToolkitPodcastandeditorofSocialMediaCurrent.com,adailynewssourceforsocialmediaprofessionals.JEREmyGOldmAnceo-FIrebrandgroup@jeremarketerJeremyGoldmanisthefounderandCEOofFirebrandGroup,anaward-winningfutureproofingfirmfocusedonbuildingpowerfulbrandsthrough

5、innovativedigitalmarketing,andcountsUnilever,L’Oreal,ConsumerReports,andMovadoamonghisclientele.mETHOdOlOGy•551OnlinesurveystopbrandIndustrIesENTRYLEVEL5%N.AMERICA75%•source:RespondentswereEDUCATION11.5%EUROPE11%MANAGER41%reachedbySocialFresh,FirebrandDIRECTOR&VP34%N

6、ON-PROFIT8.7%ASIA6%Group,SimplyMeasured,withOCEANIA5%C-LEVEL13%CONSULTING8.4%AFRICA2%targetedoutreachthroughLinkedIn,OWNER/FOUNDER7%SOFTWARE8.1%S.AMERICA1%Twitter,andEmailHEALTHCARE6.8%•FIelddates:March8-172016•QualIFyIngcrIterIa:DigitalRETAIL5.5%marketerswhoserespon

7、sibilitiesIT5.5%includesocialmediamarketinggFINANCEeography-5.2%countryrespondentdemographIcs:MEDIA4.5%USA64.4%companytypeHOSPITALITY4.5%BRAnD—64%CANADA7.1%AGEnCy—30%FASHION3.9%UNITEDKINGDOM5.3%VEnDOR—6%AUSTRALIAPROFESSIONALSE3.5%RVICES3.1%rolesenIorItyINDIACPG2.92.0

8、%%MAnAGER—41%NEWZEALANDRESTAURANTS1.62.4%DIRECTOR/VP—34%C-LEVEL—13%SOUTHAFRICAREALESTATE2.11.6%%OWnER/FOUnDER—7%ITALY1.4%GOVERNMENT