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1、JournalofBusinessVenturing27(2012)185–196ContentslistsavailableatScienceDirectJournalofBusinessVenturingMeasuringthemarketnewnessofnewventuresa,⁎,JohanWiklunda,b,1JonasDahlqvistaCentreforInnovationSystems,EntrepreneurshipandGrowth(CISEG),JönköpingInternationalBusinessSchool,Box10
2、26,SE-55111Jönköping,SwedenbDepartmentofEntrepreneurshipandEmergingEnterprises,WhitmanSchoolofManagement,SyracuseUniversity,Syracuse,NY13244-2450,USAarticleinfoabstractArticlehistory:ThepresentlackofinstrumentsformeasuringentrepreneurialopportunityishamperingReceived26May2008prog
3、ressinentrepreneurshipresearchandfundamentalhypothesesaboutopportunityReceivedinrevisedform7December2010variancearenotbeingtested.ThispapersetsouttovalidateameasureofmarketnewnessinAccepted8December2010newventuresbasedinAustrianEconomics,assumingaviewofopportunityasobjectiveandAv
4、ailableonline26January2011discoverable.Empirically,asampleof250newinternalventuresingestationwasexaminedregardingtowhomtheseventurespresentedsomethingnewintermsofgeographicalFieldEditor:P.Phanextensionornewcustomergroups.Themeasureimprovesonexistinginstrumentsbyprovidingmoreintri
5、nsicrangewhilebeingfirmlyanchoredinanAustrianEconomicsframework.Keywords:©2011ElsevierInc.Allrightsreserved.entrepreneurialopportunityindividual-opportunitynexusAustrianeconomicsKirznermeasurementtheory1.ExecutivesummaryInentrepreneurship,newventuresarecreatedtopursuehithertounex
6、ploitedopportunities.Thenatureoftheseopportunitiesaswellastheindividualspursuingthemislikelytoextensivelyinfluencetheentrepreneurialprocessaswellastheoutcomesofthisprocess.Todate,extensiveresearchhasexaminedindividualdifferencesamongentrepreneurswhereasverylimitedresearchhasoccupi
7、editselfwithdifferencesintermsofentrepreneurialopportunities.Thisisashortcominghamperingourunderstandingofentrepreneurship.Wearguethattoalargeextent,thispaucityofresearchonopportunityvarianceisduetothelackofvalidatedmeasuresthatcaptureopportunityvarianceinaconceptuallysoundway.Bu
8、ildingonAustrianEconomicsandKirzner'sint
