introducing new market offerings习题及答案详解

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1、Chapter20:IntroducingNewMarketOfferingsChapter20:IntroducingNewMarketOfferingsGENERALCONCEPTQUESTIONSMultipleChoice1.Acompanycanaddnewproductsthroughacquisitionordevelopment.Theacquisitionroutecantakethreeforms.Thecompanycanbuyothercompanies,itcanacquirepatentsfromothercompanies,oritcanbuya_______

2、_or_________fromanothercompany.a.license/franchiseb.license/receivepermissionc.franchise/co-brandd.franchise/acquirerightse.noneoftheaboveAnswer:aPage:634Levelofdifficulty:Medium2.Thedevelopmentroutefornewproductstakestwoforms.Thesetwoformsare________oritcan________.a.newproductsinitsownlabs/contr

3、actwithoutsidefirmsb.newproductsinitsownlabs/acquirenewproductsfromexistingcompaniesc.contractoutfornewproducts/acquirenewproductsfromexistingcompaniesd.newproductsinitsownlabs/introduceexistingproductsas“new”e.noneoftheaboveAnswer:aPage:634Levelofdifficulty:Medium3.New-to-the-worldproductsare____

4、____.a.newproductsthatcreateanentirelynewmarketb.newproductsthatallowacompanytoenteranestablishedmarketforthefirsttimec.newproductsthatsupplementestablishedproductlines(packagesizes,flavors,andsoon)d.newproductsthatprovideimprovedperformanceorgreaterperceivedvalueandreplaceexistingproductse.existi

5、ngproductsthataretargetedtonewmarketsormarketsegmentsAnswer:aPage:634Levelofdifficulty:Medium619Chapter20:IntroducingNewMarketOfferings4.Newproductlinesare________.a.newproductsthatcreateanentirelynewmarketb.newproductsthatallowacompanytoenteranestablishedmarketforthefirsttimec.newproductsthatsupp

6、lementestablishedproductlines(packagesizes,flavors,andsoon)d.newproductsthatprovideimprovedperformanceorgreaterperceivedvalueandreplaceexistingproductse.existingproductsthataretargetedtonewmarketsormarketsegmentsAnswer:bPage:634LevelofDifficulty:Medium5.Additionstoexistingproductlinesare________.a

7、.newproductsthatcreateanentirelynewmarketb.newproductsthatallowacompanytoenteranestablishedmarketforthefirsttimec.newproductsthatsupplementestablishedproductlines(packagesizes,flavors,andsoon)d.newproductsthatpro