Creating New Market Space - Kim W Chan.pdf

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1、CreatingNewMarketSpaceDONOTCOPYbyW.ChanKimandRenéeMauborgneReprint99105DONOTCOPYDONOTCOPYJANUARY–FEBRUARY1999ReprintNumberdavidb.yoffieandJUDOSTRATEGY:THECOMPETITIVEDYNAMICS99110michaela.cusumanoOFINTERNETTIMEw.chankimandCREATINGNEWMARKETSPACE99105reneemauborgneMarthaamramandDISCIPLINE

2、DDECISIONS:ALIGNINGSTRATEGY99101nalinkulatilakaWITHTHEFINANCIALMARKETSsuzywetlauferORGANIZINGFOREMPOWERMENT:ANINTERVIEW99109WITHAES’SROGERSANTANDDENNISBAKKEwilliamp.ryanTHENEWLANDSCAPEFORNONPROFITS99108williamg.bowen,derekbok,AREPORTCARDONDIVERSITY:LESSONSFOR99102andglendaburkhartBUSIN

3、ESSFROMHIGHEREDUCATIONsarahcliffeHBRCASESTUDYCANTHISMERGERBESAVED?99103introductionbyperspectivesnicholasg.carrMANAGINGINTHEEUROZONE99111edwardm.hallowellthinkingabout…THEHUMANMOMENTATWORK99104donpeppers,martharogers,manager’stoolkitandbobdorfISYOURCOMPANYREADYFORONE-TO-ONEMARKETING?99

4、107BRUCEKOGUTbooksinreviewWHATMAKESACOMPANYGLOBAL?99106DONOTCOPYDONOTCOPYCREATINGAsystematicNEWapproachtovalueinnovationcanhelpcompaniesbreakMARKETfreefromthecompetitivepack.SPACEbyW.ChanKimandRenéeMauborgneompetinghead-to-headcanbestrategiestendtoconvergealongthecutthroat,especiallywh

5、enmarketssamebasicdimensionsofcompetition.Careflatorgrowingslowly.ManagersSuchcompaniesshareanimplicitsetofcaughtinthiskindofcompetitionalmostbeliefsabout“howwecompeteinourin-universallysaytheydislikeitandwishdustryorinourstrategicgroup.”Theytheycouldfindabetteralternative.Theyshareaconv

6、entionalwisdomaboutwhooftenknowinstinctivelythatinnovationtheircustomersareandwhattheyvalue,istheonlywaytheycanbreakfreefromandaboutthescopeofproductsandser-thepack.Buttheysimplydon’tknowvicestheirindustryshouldbeoffering.wheretobegin.AdmonitionstodevelopThemorethatcompaniessharethisco

7、n-morecreativestrategiesortothinkout-ventionalwisdomabouthowtheycom-sidetheboxarerarelyaccompaniedbypete,thegreaterthecompetitiveconver-practicaladvice.gence.Asrivalstrytooutdooneanother,Foralmostadecade,wehaveresearchedtheyendupcompetingsolelyonthebasiscompaniesthathavecreatedsuchfu