co-opetition between differentiated platforms in two-sided markets

co-opetition between differentiated platforms in two-sided markets

ID:7298895

大小:1.25 MB

页数:32页

时间:2018-02-10

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1、Co-opetitionBetweenDifferentiatedPlatformsinTwo-SidedMarketsRAVIMANtENAANDRAjIbL.SAhARaviMantenaisavisitingassistantprofessorofinformation,operationsandmanage-mentsciencesattheSternSchoolofbusinessatNewYorkUniversity.hereceivedhisPh.D.ininformationsystemsfromtheSternSchoolofb

2、usiness,NewYorkUniversity.hisresearchexploreshowtheincreasinginformationtechnologycontentinproductsalterscompetition,strategy,andmarketstructure.Recentresearchhasfocusedonissuesofpricing,productdesignandentryinconvergingdigitalmarkets,andalsoonpriceanddemandevolutioninnetwork

3、industries.Inaddition,healsohasresearchinterestsinmeasuringdecisionperformance,revenuemanagement,andinformationeconomics.RajibL.SahaisanassistantprofessorofinformationsystemsattheIndianSchoolofbusiness.hereceivedhisPh.D.inbusinessadministrationfromtheWilliamE.SimonGraduateSch

4、oolofbusinessAdministration,UniversityofRochester.hisresearchinterestsincludeeconomicsofinformationsystems,grouppurchasinginhealthcare,andbusiness-to-businesspricing.abStRact:technologyisanimportantfactorunderlyingthevaluepropositionsofintermediaryplatformsintwo-sidedmarkets.

5、here,weaddresstwokeyquestionsrelatedtotheeffectoftechnologyinplatformmarkets.First,howdoestechnologyasymmetryaffectcompetitionbetweenplatforms?Second,howdoesitaffecttheincentivesforplatformstocollaborate?Usingagame-theoreticmodelofatwo-sidedmarketwheretechnologystronglyinflue

6、ncesnetworkvalue,weshowthatsmallasymmetriesinplatformtechnologiescantranslateintolargedifferencesintheirprofitability.Wefindthattechnologyimprovementsbytheinferiorplatformdonotsignificantlyincreaseitsprofits,butcanreduceopportunitiesforfruitfulcooperation,sincecollaborationis

7、lesslikelyinmarketswithcloselymatchedcompetitors.Wealsoshowthatcollaborationismostprofitablewhenittakestheformofdirectnetworkinterconnection.Interestingly,collaborationmayprovideincentivesforadominantplatformtoaccommodateentry,whereitwouldnototherwisedoso.KeywoRdSandphRaSeS:c

8、ompetitivestrategy,co-opetition,gametheory,networksharing,platformin

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