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1、AmericanEconomicAssociationTheEconomicsofTwo-SidedMarketsAuthor(s):MarcRysmanReviewedwork(s):Source:TheJournalofEconomicPerspectives,Vol.23,No.3(Summer,2009),pp.125-143Publishedby:AmericanEconomicAssociationStableURL:http://www.jstor.org/stable/27740544.Accessed
2、:08/01/201301:28YouruseoftheJSTORarchiveindicatesyouracceptanceoftheTerms&ConditionsofUse,availableat.http://www.jstor.org/page/info/about/policies/terms.jsp.JSTORisanot-for-profitservicethathelpsscholars,researchers,andstudentsdiscover,use,andbuilduponawiderang
3、eofcontentinatrusteddigitalarchive.Weuseinformationtechnologyandtoolstoincreaseproductivityandfacilitatenewformsofscholarship.FormoreinformationaboutJSTOR,pleasecontactsupport@jstor.org..AmericanEconomicAssociationiscollaboratingwithJSTORtodigitize,preserveandex
4、tendaccesstoTheJournalofEconomicPerspectives.http://www.jstor.orgThiscontentdownloadedonTue,8Jan201301:28:26AMAllusesubjecttoJSTORTermsandConditionsEconomieNumber3?Summer125-143JournalofPerspectives?Volume23,2009?PagesTheEconomiesofTwo-SidedMarketsMarcRysmanAtal
5、ocalBestBuy,achildplacesanewSonyPlayStation3onthecashier'scounterwhiletheparentsdigouttheirVisacard.Thegamingsystemandthepaymentcardmayappeartohavelittleconnectionotherthanthisthesetwoitemsshareancharacteristicthatispurchase.However,importantgeneratingaseriesofe
6、conomicinsightsandhasimportantimplicationsforstrategicdecisionmakingandeconomicpolicymaking.Bothvideogamesystemsandcardsareoftwo-sidedmarkets.paymentexamplesBroadlyspeaking,atwo-sidedmarketisoneinwhich1)twosetsofagentsinteractanorand2)thedecisionsofeachsetthroug
7、hintermediaryplatform,ofagentsaffectstheoutcomesoftheothersetofagents,typicallythroughanexternality.Inthecaseofavideogamesystem,theintermediaryistheconsoleinthescenarioabove?whilethetwosetsofareconsumersproducer?Sonyagentsandvideogamedevelopers.Neitherconsumersn
8、orgamedeveloperswillbeinterestedinthePlayStationiftheotherpartyisnot.Similarly,asuccessfulpaymentcardbothconsumerandmerchantwherebothconrequiresusageacceptance,sumers
