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1、StrategicManagementJournalStrat.Mgmt.J.,38:141–160(2017)PublishedonlineEarlyView17November2016inWileyOnlineLibrary(wileyonlinelibrary.com)DOI:10.1002/smj.2596Received29April2014;Finalrevisionreceived17May2016NETWORKS,PLATFORMS,ANDSTRATEGY:EMERGINGVIEWSANDNEXTSTEPSDAVIDP.MCINTYRE*andARATISRINI
2、VASANDepartmentofManagement,SchoolofBusiness,ProvidenceCollege,Providence,RhodeIsland,U.S.A.Researchsummary:Asubstantialandburgeoningbodyofresearchhasdescribedtheinfluenceofplatform-mediatednetworksinawidevarietyofsettings,wherebyusersandcomplementorsdesirecompatibilityonacommonplatform.Inthi
3、sreview,weoutlineextantviewsofthesedynamicsfromtheindustrialorganization(IO)economics,technologymanagement,andstrategicmanagementperspectives.Usingthisreviewasafoundation,weproposeafutureresearchagendainthisdomainthatfocusestheontherelativeinfluenceofnetworkeffectsandplatformqualityincompetit
4、iveoutcomes,driversofindirectnetworkeffects,thenatureandattributesofcomplementors,andleveragingcomplementordynamicsforcompetitiveadvantage.Managerialsummary:Inmanyindustries,suchassocialnetworksandvideogames,consumersplacegreatervalueonproductswithalargenetworkofotherusersandalargevarietyofco
5、mplementaryproducts.Such“networkeffects”offerlucrativeopportunitiesforfirmsthatcanleveragethesedynamicstocreatedominanttechnologyplatforms.Thisarticlereviewscurrentperspectivesonnetworkeffectsandtheemergenceofplatforms,andoffersseveralareasoffutureconsiderationforoptimalstrategiesinthesesetti
6、ngs.Copyright©2016JohnWiley&Sons,Ltd.INTRODUCTION2006).Forinstance,videogameconsolessuchasMicrosoft’sXboxandSony’sPlayStationserveasIntoday’seconomy,businessesareincreas-platformsforwhichcomplementarygametitlesareinglycharacterizedbycompetitionamongdevelopedbythird-partydevelopersandplayedpla
7、tform-mediatednetworksinwhichnetworkbyendusers.Similarly,SAPprovidesaplatformusers—individualsorfirms—desirecompatibilityforsoftwaredeveloperstoconnectwithenterpriseandinteraction(Eisenmann,Parker,andVanbusinessclients.Thoughplatform-mediated
