writing the front matter and executive summary

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1、6WritingtheFrontMatterandExecutiveSummaryStep7:FrontMatterandExecutiveSummaryTheFrontMatterCover(Transmittal)LetterTitlePageProprietaryNoticeTableofContentsListofGraphicsAdditionalFrontMatterTheExecutiveSummaryWhoReadstheExecutiveSummary?OutlineoftheExecut

2、iveSummaryIntroductionOpeningParagraphsProgramDesignTechnicalApproachProjectManagementPlanImplementation,Monitoring,andMaintenanceEducationandTrainingTime/CostYourCompanyProfileFutureProductsandOtherElementsCommonErrorsExecutiveSummaryChecklist110Handbookfo

3、rWritingProposalsThedeadlineforsubmittingtheformalproposaltoEverettHospitalwasfastapproaching,andtheteamwasworkinghardonthefinaldetails.Topmanagementhadapprovedtheprogramdesign,andMr.TagorehadgivenMs.Herrasalistofkeypointstoincludeintheexecutivesummary.“You

4、’vealldoneexceptionalworksofar,”Ms.Herrastoldtheproposalteam.“Iknowit’sbeenanexhaustingprocess,butwe’realmostthere.Wehaveonemorecriticalparttodevelop,andthat’stheexecutivesummary.”LauraChiangasked,“Whataboutthecoverletterandthetableofcontents?”“Thewritingt

5、eamiscoveringthose.ButyouandJamesknowtheprogramdesigninsideandoutbynow.Iwantyoutwotocomeupwitharoughdraftoftheexecutivesummary.Anddon’tworryaboutgettingitperfect.Thewriterswillpolishitafterwegetthroughreviewingwhatyou’vewritten.”Shehandedthetworesearchersa

6、copyofthekeyelementslistforthesummary.“Managementwantsthesepointsemphasized.Wehaveagreatchanceofwinningthisbid,soselltheclienthardonourprogramdesignandhealth-carecommunicationsexperience.Getthemtobelievewe’retheonlyoneswhocandothisprojectforthem,andhookthe

7、monthebenefitsthey’llreceive.”“Allthatintwopages?”JamesMullenasked.“Gotothreepagesifyouhaveto,butkeepitshortandtothepoint.Remember,you’rewritingforadministrators,notthetechni-calpeopleatEverett.”Lauralookedoverthekeyelementslist.“Giveusacoupleofdays,andwe’l

8、lseewhatwecomeupwith.”Ms.Herrassaid,“Irecommendthatyoutakealookatourpreviousproposalsformodelexecutivesummaries.Thisisyourchancetotelltheclientwhywe’rethebestfirmforthejob.Keepthefocusonwhat’smostimportanttoth