introduction to behavioral economics

introduction to behavioral economics

ID:7289648

大小:11.67 MB

页数:525页

时间:2018-02-10

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1、INTRODUCTIONTOBEHAVIORALECONOMICSINTRODUCTIONTOBEHAVIORALECONOMICSNONECONOMICFACTORSTHATSHAPEECONOMICDECISIONSDavidR.JustCornellUniversityVicePresident&ExecutivePublisherGeorgeHoffmanExecutiveEditorJoelHollenbeckContentEditorJenniferManiasAssistantEditorCourtneyLuzziSeniorEditoria

2、lAssistantEricaHorowitzDirectorofMarketingAmyScholzAssistantMarketingManagerPujaKatariwalaMarketingAssistantMiaBradyPhotoEditorFeliciaRuoccoSeniorProductionManagerJanisSooAssociateProductionManagerJoelBalbinProductionEditorYeeLynSongCoverDesignerKenjiNgiengCoverPhotoCreditAlanShor

3、tall/TheImageBank/GettyImagesThisbookwassetinTimesRegularbyMPSLimitedandprintedandboundbyEdwardsBrothersMalloy.ThecoverwasprintedbyEdwardsBrothersMalloy.Thisbookisprintedonacid-freepaper.Foundedin1807,JohnWiley&Sons,Inc.,hasbeenavaluedsourceofknowledgeandunderstandingformorethan20

4、0years,helpingpeoplearoundtheworldmeettheirneedsandfulfilltheiraspirations.Ourcompanyisbuiltonafoundationofprinciplesthatincluderesponsibilitytothecommunitiesweserveandwhereweliveandwork.In2008,welaunchedaCorporateCitizenshipInitiative,aglobalefforttoaddresstheenvironmental,social,

5、economic,andethicalchallengeswefaceinourbusiness.Amongtheissuesweareaddressingarecarbonimpact,paperspecificationsandprocurement,ethicalconductwithinourbusinessandamongourvendors,andcommunityandcharitablesupport.Formoreinformation,pleasevisitourwebsite:www.wiley.com/go/citizenship.C

6、opyright©2014JohnWiley&Sons,Inc.Allrightsreserved.Nopartofthispublicationmaybereproduced,storedinaretrievalsystemortransmittedinanyformorbyanymeans,electronic,mechanical,photocopying,recording,scanning,orotherwise,exceptaspermittedunderSections107or108ofthe1976UnitedStatesCopyrigh

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8、ent,JohnWiley&Sons,Inc.,111RiverS

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