资源描述：
《Information Systems Research and Behavioral Economics》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、Editor’sCommentsEDITOR’SCOMMENTSInformationSystemsResearchandBehavioralEconomicsBy:PauloB.GoesEditor-in-Chief,MISQuarterlySalterProfessorofTechnologyandManagementHead,ManagementInformationSystemsEllerCollegeofManagementUniversityofArizonapgoes@eller.arizona.eduBecauseofitsveryna
2、ture,andreinforcedbythecompartmentalizationofourresearchinstitutions,ourdisciplinehasevolvedinsegmentedwaysalongthevariousreferencedisciplines.Oneofthebiggestdivisionliesalongthelinesof“behavioralinformationsystems”versus“economicsofinformationsystems,”asifthesearecompletelyorth
3、ogonalsubfields.Inmylasteditorial,ItriedtopointoutthatthedifferentISapproachesareactuallyverycloseinmanyaspects,andthattherearegreatopportunitiesforintradisciplinaryISresearch.HereIproceedwiththisgeneraltheme,focusingonthegrowingfieldofbehavioraleconomicsanditsconnectionwithISre
4、search.InthefirstchapteroftheirexcellentbookAdvancesinBehavioralEconomics,CamererandLoewenstein(2004)openthefirstparagraphwiththefollowingsentence:“Behavioraleconomicsincreasestheexplanatorypowerofeconomicsbyprovidingitwithmorerealisticpsychologyfoundations.”Manyoftheinsightfuld
5、evelopmentsofbehavioraleconomicsareaboutincor-poratingcognitiveprinciplestohoweconomistsapproachdecisionmakingbyindividuals.MuchofwhattheISfieldisaboutrelatestoinformationprocessingfordecisionmaking.WiththeadventoftheInternetandallitsevolvingtechnologies,thedecision-makingISenvi
6、ronmentshaveproliferatedandexpandedincomplexity,reachingbillionsofindividualsandconsumers.Theseenvironmentsarecharacterizedbyincreasinginformationrichnessandinteractivedecisionmaking,oftenresultingineconomictransactions:crowdsourcingandcollectiveintelligence,electronicmarketplac
7、es,personalizationandrecommendationsystems,syntheticandvirtualenvironmentsofaugmentedreality,gamesandgamification,justtonameafew.Inaddition,embeddedintheseenvironmentsaretheimportantissuesofprivacy,trust,andsecurity,whicharefundamentallyconnectedtobothbehavioralandeconomicaspect
8、s.Behavioraleconomicsmethodscanbringenormouspot
