资源描述：
《implementing strategy the value chain the balanced scorecard and the strategy map》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、ConfirmingPagesCHAPTERTWOImplementingStrategy:TheValueChain,theBalancedScorecard,andtheStrategyMapAfterstudyingthischapter,youshouldbeableto...1.ExplainhowtoimplementacompetitivestrategybyusingStrengths-Weaknesses-Opportunities-Threats(SWOT)Analysis2.Explainho
2、wtoimplementacompetitivestrategybyfocusingontheexecutionofgoals3.Explainhowtoimplementacompetitivestrategyusingvalue-chainanalysis4.Explainhowtoimplementacompetitivestrategyusingthebalancedscorecard5.Explainhowtoexpandthebalancedscorecardbyintegratingsustainab
3、ilityAmazon.comtypifiessuccessfulcompetitionintheneweconomyfarmorethanmanyfirms.SomewouldsaythatAmazoninventedtheInternetretailingbusinessmodelthatallotherdot-comsarestrugglingtocopy.Amazonunderstandswellthestrategy(i.e.,businessmodel)ofdevelopingandmaintainin
4、gcustomerloyalty,whichisthekeytosuccessinretaile-business,andimplementsiteffectively.SpeakingofJeffBezos,thefounderandCEOofAmazon.com,RobertHofofBusiness-Weekwrites:“JeffBezos...wasoneofthefewdot-comleaderstounderstandthatsweatingthedetailsofInternettechnologi
5、eswouldmakeallthedifference.Amazonwasn’tthefirststoreontheWeb.ButBezosbeatrivalsininventingorrollingoutnewInternettechnologiesthatmadeshoppingonlinefaster,easier,andmorepersonalthantraditionalretail.Heofferedcustomizedrecommendationsbasedonotherbuyers’purchase
6、s,letpeoplebuyanitemwithjustonemouseclick,andcreatedpersonalizedstorefrontsforeachcustomer.”1TheamazingthingaboutAmazonisthatitcreatedsuchasuccessfulstrategyfore-commerceatatimewhentherewasnomodeltouseasaguide.AsHofsuggests,Amazon’ssuccessappearstocomefromitsa
7、bilitytodeliverexcellentcustomerservicewithverylowprices.Ithasdifferentiateditselfthroughefficientanderror-freeoperatingsystemsthatprovidereli-able,convenientservice.Amazon’soperationsaresoefficientthatitisnowperformingthee-tailorder-takingandorder-fillingserv
8、icesforseveralotherretailers,includingtheretailgiant,Target;theseservicesprovidehighlyprofitablefeestoAmazon.com.Anothergrowingserviceareaisthesaleofusedmerchandise.Thegreatnewsfor
