kaplan & norton the balanced scorecard translating strategy into action 1996外语英文电子书外语英文电子书

《kaplan & norton the balanced scorecard translating strategy into action 1996外语英文电子书外语英文电子书》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、TheBMCEDSCORECARDTRANSLATINGSTRATEGYINTOACTIONRobertS.BaplanDavidP.WortonHARVAROBUSINESSSCHOOLPRESSBOSTON.MASSACHUSETTSCopyrightO1996bytheResidentandFellowsofHarvardCollegeAllrightsreservedPrintedintheUnitedStatesofAmerica020117LibraryofCongressCataloging-in-PublicationDataK

2、aplan,RobertS.Thebalancedscorecard:translatingstrategyintoaction1RobertS.Kaplan,DavidP.Norton.p.cm.Includesindex.ISBN0-87584-651-3(alk.paper)1,Industrialproductivity-Measurement.2.Strategicplanning.3.Organizationaleffectiveness-Evaluation.I.Norton,DavidP.11.Title.HD56.K35199

3、6658.4'0124~2096-10216CIPThepaperusedinthispublicationmeetstherequirementsoftheAmericanNationalStandardforPermanenceofPaperforPrintedLibraryMaterials239.49-1984.ContentsPrefaceviiI.MeasurementandManagementintheInformationAgeI2.WhyDoesBusinessNeedaBalancedScorecard?21PARTONE:

4、MEASURINGBUSINESSSTRATEGY433.FinancialPerspective474CustomerPerspective635Internal-Business-ProcessPerspective926LearningandGrowthPerspective1267LinkingBalancedScorecardMeasurestoYourStrategy1478StructureandStrategyI67PARTTWO:MANAGINGBUSINESSSTRATEGY19198AchievingStrategicAl

5、ignment:FromToptoBottom199108Targets,ResourceAllocation,Initiatives,andBudgets22411.FeedbackandtheStrategicLearningProcess25012.ImplementingaBalancedScorecardManagementProgram272Appendix:BuildingaBalancedScorecard294Index313AbouttheAuthors323PrefaceTHEORIGINSOFTHISBOOKcanbet

6、racedbackto1990whentheNolanNortonInstitute,theresearcharmofKPMG,sponsoredaone-yearmulticompanystudy,"MeasuringPerformanceintheOrganizationoftheFuture."Thestudywasmotivatedbyabeliefthatexistingperformance-measurementapproaches,primarilyrelyingonfinancialaccountingmea-sures,we

7、rebecomingobsolete.Thestudyparticipantsbelievedthatrelianceonsummaryfinancial-performancemeasureswerehinderingorganizations'abilitiestocreatefutureeconomicvalue.DavidNorton,CEOofNolanNorton,servedasthestudyleaderandRobertKaplanasanacademicconsultant.Representativesfromadozen

8、companies1-manufacturingandservice,heavyindustryandhigh-tech-metbi-monthlyt