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1、bri75829_ch09.qxd8/13/087:12PMPage281EconomicsofStrategy:GameTheoryCHAPTER9CHAPTEROUTLINEGameTheorySimultaneous-Move,NonrepeatedInteractionAnalyzingthePayoffsDominantStrategiesNashEquilibriumRevisitedCompetitionversusCoordinationMixedStrategiesManagerialImplicationsSequentialInter
2、actionsFirst-MoverAdvantageStrategicMovesManagerialImplicationsRepeatedStrategicInteractionStrategicInteractionandOrganizationalArchitectureSummaryAppendix:RepeatedInteractionandtheTeammates’DilemmaheBoeingCompanyandAirbusIndustrie(aconsortiumoffourEuropeanfirms)manufacturemostofth
3、eworld’slargecommercialjetliners.1In2003TAirbusdeliveredmorejetlinersthanBoeingforthefirsttimeinits34-yearhistory.Withjusttwomajorcompaniesinthemarket,onemightexpectthatthefirmswouldcooperateregularly,avoidingcompetitioninordertoincreasepricesandprofits.Inactuality,thesecompaniesfreq
4、uentlycompetequiteaggressively.Thechoicebetweencooperationandaggressivecompetitionisdeterminedinpartbythenatureoftheenvironment.Forexample,cooperationismorelikelyincircumstanceswhereeachfirmisnearcapacity.Butin2001,Airbusordershadfallenby28percentandBoeingby45percent.Thesereduction
5、smirroredthegrowingcrisisintheairlineindus-try.AirlinelossesweresoaringinthefaceofdecliningdemandforairtravelinresponsetothecombinationoftheslowdownintheglobaleconomyandtheSeptember11,2001,1DetailsforthisexamplearefromA.Bryant(1997),“The$1TrillionDogfight,”NewYorkTimes(March23),3.1
6、;M.FreudenheimandJ.Tagliabue(1998),“RegulatorsInvestigatingPriceIncreasesbyBoeingandAirbus,”NewYorkTimes(November27),C.1;andD.Michaels(2004),“AirbusZoomsPastBoeing,butStrongEuroPosesaThreat,”TheWallStreetJournal(January16),A9.bri75829_ch09.qxd8/13/087:12PMPage282282Part2Managerial
7、Economicsterroristattacks.ThiswasrecognizedinMorganStanley’sAugust12,2002,researchreportonBoeing.Itsuggests“analreadytoughpricingenvironmentgetstougherifAirbusneedstofillslotsavailable.”Manyoftheworld’smarketsarelikethecommercialaircraftindustryinthatthereareafewlargefirmswhoarethem
8、ajorplayers.Examplesincludesoftdr
