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1、ACross-culturalStudyofPreferencesforPopularMusicAmongHongKongandThailandYouthsWai-chungHoAbstractThemainpurposeofthisstudy istoexplorepopularmusicpreferencesamongyoungpeopleinHongKongandThailand.ThesurveywasconductedbetweenJuneandNovember2003.Itincludesashortquestionnaire
2、concerningparticipants’musicalhabits,alisteningtestcomprisingfifteenexcerptsfrompopularsongsinCantonese,Mandarin,Japanese,Korean,Thai,Spanish,andEnglishandinterviewquestionsaboutmusicalpreferencesandinfluences.Thecorrelationbetweenthelanguageofsongsandthesubjects’nativela
3、nguagewassignificant,althoughKoreansongswereratedhighestandMandarinlowestinthelisteningtest.Mostrespondentsadmittedthattheyhadpopidolsandthattheypreferredmainlylocalsingers.Whilstmostrespondentsbelievedthatagoodsingingvoicewasthemostimportantconsideration,somesaidthatgood
4、looks,gooddancing,uniquecharacter,andagoodimagewerealsoimportant.SubjectsengagedinhighereducationinbothplaceshadagreaterpreferenceforclassicalandWesternmusicgenerally.Theresultsofthisstudyindicatethatgeneralizationsaboutmusicalpreferencesmusttakeintoaccountthespecificcult
5、uralandeducationalbackgroundofthesubjectsconcerned.Keywords:HongKong;Bangkok;popularmusic;consumerbehaviour;socialandculturalinfluences.IntroductionThisarticlecomparestheculturalandsocialconditionsinwhichpopularmusicemergedinHongKong(HK)andThailand,andinwhichithasbeennurt
6、uredbyyoungpeople.MTV,whichwasspawnedintheUSA,isacknowledgedbymanyastheleadingmediumofglobalyouthculture.Regionalchannels,likeMTVAsiaandChannelV,adaptWesternpopculturetoAsiantastes,inaprocessofassimilationthathasbeenacceleratedbytheriseofEnglishasasecondlanguageamongHKand
7、Thaiyoungpeople.Meanwhile,MTVhasprobablydonemoretoencouragelocalyouthiconstoengagewiththeirlocalmusicbusiness.StarTV'sChannelVisaninescapablemusicvideoprogrammingpresenceinbothHKandThailand.Thisstudyofyoungpeoples’musicalpreferencesandsocialperceptionsinHKandThailandignor
8、esthemanyinternaldifferenceswithinpopularmusic.ItfirstexaminestheriseofWesternpopularmusicinthed
