市场营销毕业设计（论文）-长春宇龙房地产开发有限公司营销策略研究

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1、吉林农业大学学士学位论文论文题目：长春宇龙房地产开发有限公司营销策略研究学生姓名：院系：经济管理学院专业班级：市场营销三班指导教师：职称：讲师2010年5月27日10目录题目···········································································································································Ⅰ摘要及关键词···························

2、································································································Ⅰ前言·············································································································································1一长春宇龙房地产开发有限公司概况···

3、················································································1二房地产行业现状···················································································································2（一）我国房地产行业现状···········································

4、···························································2（二）长春市房地产行业现状··································································································21住宅需求空间大················································································

5、·····································22房价会稳中有升·····················································································································2三长春宇龙房地产开发有限公司营销策略存在的主要问题···············································4（一）忽视市场调研··············

6、···································································································4（二）目标市场不明，市场定位模糊······················································································4（三）产品卖点把握不准，痴迷炒作·········································

7、·············································510（四）不切实际的广告宣传，造成广告陷阱··········································································5（五）没有充分利用网络营销技术·························································································6四长春宇龙房地产开发有限公

8、司提升营销策略的对策·······················································6（一）深刻洞悉市场·········································································································