市场营销毕业设计（论文）-长春宇龙房地产开发有限公司营销策略研究

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1、吉林农业大学学士学位论文论文题目：长春宇龙房地产开发有限公司营销策略研究学生姓名：院系：经济管理学院专业班级：市场营销三班指导教师：职称：讲师2010年5月27日10目录题目···········································································································································Ⅰ摘要及关键词·································································

2、··························································Ⅰ前言·············································································································································1一长春宇龙房地产开发有限公司概况···············································································

3、····1二房地产行业现状···················································································································2（一）我国房地产行业现状······································································································2（二）长春市房地产行业现状·········································

4、·························································21住宅需求空间大·····················································································································22房价会稳中有升··········································································································

5、···········2三长春宇龙房地产开发有限公司营销策略存在的主要问题···············································4（一）忽视市场调研·················································································································4（二）目标市场不明，市场定位模糊··········································································

6、············4（三）产品卖点把握不准，痴迷炒作······················································································510（四）不切实际的广告宣传，造成广告陷阱··········································································5（五）没有充分利用网络营销技术·······································································

7、··················6四长春宇龙房地产开发有限公司提升营销策略的对策·······················································6（一）深刻洞悉市场·········································································································