多美滋奶粉新品上市推广全案.pptx

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4、s-ExcellentIn-StorePromotion–ExecutionLevelRoadShowBuildBrandImage–DesignWiseRoadShowBuiltBrandImage–ExecutionLevelRoadShowBuiltBrandImage–ExecutionLevelRoadShow–ExecutionLevelEazyPackLaunchLearningICommunicationKeepEazyPackcommunicationsimple&focusonbenefit:

5、convenienceconsistentonecatchcopyacrossallcommunications:EazyPack,5breakthrough,EasylifeKeep“bluebackground”asEazypackconsistentcommunicationcolorcode360ºintegratedcampaignhelpstobuildawarenessinshorttimeAwareness&Education:virusspreadEazypacklaunchnewnews,we

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7、zyPackTVC&demovideoisusedtoreinforcecoremessagecommunicationEazyPackLaunchLearningIIPromotionExcellentinstoreexecutiontocreatenoiseinstore&helptodrivesales.Redemptionpromotionlinktoeasylife/EazypackcompetitionforhighinvolvementEye-catchinglarge-scopein-stored

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