新编商务英语教案

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1、新编商务英语②教案Unit9PartIPre-learningI.AimsforThisUnitBytheendofthislesson,studentsshouldbeableto:A.Knowsomeknowledgeaboutqualitiesforasuccessfulbusinessman.B.Understandhowtoexpressagreeinganddisagreeing.C.Learnhowtodescribecharacters.D.Graspthewordsorphrasesrelatedtobusiness.II.Cultural

2、BackgroundA.TipsForTheSuccessfulBusinessman1.VisionThebusinessmanshouldhaveaclearviewonwhatishappeninginthemarket.Fromveryfarheshouldrecognizehispotentialcustomersand"attack"themattherightmoment.Atthesametimeheshouldbeawareofthedangersthatsurroundhim,anticipate,absorbtheenvironment

3、andbepreparedtoactimmediately.2.KnowledgeBusinessmanshouldknoweverythingabouthisbusinessandwhenIsayeverything,Imeaneverything.Heshouldknowallabouttheproductshesellsfrombeginningtoend,everydetailshouldbeanopenbooktohim.Hecanneverbesurprisedwithquestionsonwhichhehasnoanswers.Heshould

4、knowaboutmarketingtechniques,thepositionandplansofcompetitorsetc.,etc.Andifhedoesn'tpossessthisknowledgebynature,hehastolearnit.3.EnoughisenoughBusinessmanhastorestricthimselftoanumberofproductshecanhandleandproductsthatmatcheshisskillsandabilities.Tostayintheanimalworld:ifyouareac

5、owdon'ttrytojumpfenceslikeahorse.Peoplewillonlylaughatyou.Itisbettertoselloneproductverywellthantenwithoutasatisfyingresult.4.CourageThebeginningbusinessmanaswell,whoismaybestartinghisbusinessingreatuncertaintyaboutthefuturecanlearnfromthebaldeagle:Flyinghighstartswithspreadingyour

6、wings!B.10SecretsofSuccessfulEntrepreneursHowdoyouknowwhetheryoucanbeasuccessfulentrepreneur,orifyouarebetteroffasasalariedemployee?Whilethereisnosurefireformulaforsuccess,studieshaveshownthatsuccessfulentrepreneurssharethesetencharacteristics.Checkifyoupossessanyoneofthem.1.Thinks

7、uccess.2.Bepassionatewithwhatyoudo.3.Focusonyourstrengths.4.Neverconsiderthepossibilityoffailure.5.Planaccordingly.6.Workhard!7.ConstantlyLookforWaystoNetwork.138.WillingnesstoLearn.9.Persevereandhavefaith.10.Disciplineyourself.C.Keyqualitiesofsuccessfulentrepreneurs1.Commonsense2.

8、Specializedknowledgeofyour