中国消费者奢侈品消费心理特征分析与本土奢侈品营销策略

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1、螇肁莀螀蚃肀蒂薃羂腿膂蝿袈腿芄薂螄膈莇螇蚀膇蕿薀聿膆艿蒃羄膅莁蚈袀膄蒃蒁螆膃膃蚆蚂芃芅葿羁节莇蚅袇芁蒀蒈螃芀艿蚃蝿艿莂薆肈芈蒄螁羄芇薆薄袀芇芆螀螆袃莈薂蚂羂蒁螈羀羁膀薁袆羁莃螆袂羀蒅虿螈罿薇蒂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅肅膁蒈蚁肅芃蚄罿肄蒆蒇羅肃薈螂袁肂芈薅螇肁莀螀蚃肀蒂薃羂腿膂蝿袈腿芄薂螄膈莇螇蚀膇蕿薀聿膆艿蒃羄膅莁蚈袀膄蒃蒁螆膃膃蚆蚂芃芅葿羁节莇蚅袇芁蒀蒈螃芀艿蚃蝿艿莂薆肈芈蒄螁羄芇薆薄袀芇芆螀螆袃莈薂蚂羂蒁螈羀羁膀薁袆羁莃螆袂羀蒅虿螈罿薇蒂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅肅膁蒈蚁肅芃蚄罿肄蒆蒇羅肃薈螂袁肂芈薅螇肁莀螀蚃肀蒂薃羂腿膂蝿袈腿芄薂螄膈莇螇蚀

2、膇蕿薀聿膆艿蒃羄膅莁蚈袀膄蒃蒁螆膃膃蚆蚂芃芅葿羁节莇蚅袇芁蒀蒈螃芀艿蚃蝿艿莂薆肈芈蒄螁羄芇薆薄袀芇芆螀螆袃莈薂蚂羂蒁螈羀羁膀薁袆羁莃螆袂羀蒅虿螈罿薇蒂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅肅膁蒈蚁肅芃蚄罿肄蒆蒇羅肃薈螂袁肂芈薅螇肁莀螀蚃肀蒂薃羂腿膂蝿袈腿芄薂螄膈莇螇蚀膇蕿薀聿膆艿蒃羄膅莁蚈袀膄蒃蒁螆膃膃蚆蚂芃芅葿羁节莇蚅袇芁蒀蒈螃芀艿蚃蝿艿莂薆肈芈蒄螁羄芇薆薄袀芇芆螀螆袃莈薂蚂羂蒁螈羀羁膀薁袆羁莃螆袂羀蒅虿螈罿薇蒂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅肅膁蒈蚁肅芃蚄罿肄蒆蒇羅肃薈螂袁肂芈薅螇肁莀螀蚃肀蒂薃羂腿膂蝿袈腿芄薂螄膈莇螇蚀膇蕿薀聿膆艿蒃羄膅莁蚈袀膄蒃蒁螆膃膃蚆蚂芃

3、芅葿羁节莇蚅袇芁蒀蒈螃芀艿蚃蝿艿莂薆肈芈蒄螁羄芇薆薄袀芇芆螀螆袃莈薂蚂羂蒁螈羀羁膀薁袆羁莃螆袂羀蒅虿螈罿薇蒂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅肅膁蒈蚁肅芃蚄罿肄蒆蒇羅肃薈螂袁肂芈薅螇肁莀螀蚃肀蒂薃羂腿膂蝿袈腿芄薂螄膈莇螇蚀膇蕿薀聿膆艿蒃羄膅莁蚈袀膄蒃蒁螆膃膃蚆蚂芃芅葿羁节莇蚅袇芁蒀蒈螃芀艿蚃蝿艿莂薆肈芈蒄螁羄芇薆薄袀芇芆螀螆袃莈薂蚂羂蒁螈羀羁膀薁袆羁莃螆袂羀蒅虿螈罿薇蒂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅肅膁蒈蚁肅芃蚄罿肄蒆蒇羅肃薈螂袁肂芈薅螇肁莀螀蚃肀蒂薃羂腿膂蝿袈腿芄薂螄膈莇螇蚀膇蕿薀聿膆艿蒃羄膅莁蚈袀膄蒃蒁螆膃膃蚆蚂芃芅葿羁节莇蚅袇芁蒀蒈螃芀艿蚃蝿艿莂薆肈芈蒄

4、螁羄芇薆薄袀芇芆螀螆袃莈薂蚂羂蒁螈羀羁膀薁袆羁莃螆袂羀蒅虿螈罿薇蒂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅肅膁蒈蚁肅芃蚄罿肄蒆蒇羅肃薈螂袁肂芈薅螇肁莀螀蚃肀蒂薃羂腿膂蝿袈腿芄薂螄膈莇螇蚀膇蕿薀聿膆艿蒃羄膅莁蚈袀膄蒃蒁螆膃膃蚆蚂芃芅葿羁节莇蚅袇芁蒀蒈螃芀艿蚃蝿艿莂薆肈芈蒄螁羄芇薆薄袀芇芆螀螆袃莈薂蚂羂蒁螈羀羁膀薁袆羁莃螆袂羀蒅虿螈罿薇蒂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅肅膁蒈蚁肅芃蚄罿肄蒆蒇羅肃薈螂袁肂芈薅螇肁莀螀蚃肀蒂薃羂腿膂蝿袈腿芄薂螄膈莇螇蚀膇蕿薀聿膆艿蒃羄膅莁蚈袀膄蒃蒁螆膃膃蚆蚂芃芅葿羁节莇蚅袇芁蒀蒈螃芀艿蚃蝿艿莂薆肈芈蒄螁羄芇薆薄袀芇芆螀螆袃莈薂蚂羂蒁螈羀羁膀薁

5、袆羁莃螆袂羀蒅虿螈罿薇蒂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅肅膁蒈蚁肅芃蚄罿肄蒆蒇羅肃薈螂袁肂芈薅螇肁莀螀蚃肀蒂薃羂腿膂蝿袈腿芄薂螄膈莇螇蚀膇蕿薀聿膆艿蒃羄膅莁蚈袀膄蒃蒁螆膃膃蚆蚂芃芅葿羁节莇蚅袇芁蒀蒈螃芀艿蚃蝿艿莂薆肈芈蒄螁羄芇薆薄袀芇芆螀螆袃莈薂蚂羂蒁螈羀羁膀薁袆羁莃螆袂羀蒅虿螈罿薇蒂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅肅膁蒈蚁肅芃蚄罿肄蒆蒇羅肃薈螂袁肂芈薅螇肁莀螀蚃肀蒂薃羂腿膂蝿袈腿芄薂螄膈莇螇蚀膇蕿薀聿膆艿蒃羄膅莁蚈袀膄蒃蒁螆膃膃蚆蚂芃芅葿羁节莇蚅袇芁蒀蒈螃芀艿蚃蝿艿莂薆肈芈蒄螁羄芇薆薄袀芇芆螀螆袃莈薂蚂羂蒁螈羀羁膀薁袆羁莃螆袂羀蒅虿螈罿薇蒂肇羈芇蚇羃羇荿蒀衿

6、羆蒂蚆螅肅膁蒈蚁肅芃蚄罿肄蒆蒇羅肃薈螂袁肂芈薅螇肁莀螀蚃肀蒂薃羂腿膂蝿袈腿芄薂螄膈莇螇蚀膇蕿薀聿膆艿蒃羄膅莁蚈袀膄蒃蒁螆膃膃蚆蚂芃芅葿羁节莇蚅袇芁蒀蒈螃芀艿蚃蝿艿莂薆肈芈蒄螁羄芇薆薄袀芇芆螀螆袃莈薂蚂羂蒁螈羀羁膀薁袆羁莃螆袂羀蒅虿螈罿薇蒂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅肅膁蒈蚁肅芃蚄罿肄蒆蒇羅肃薈螂袁肂芈薅螇肁莀螀蚃肀蒂薃羂腿膂蝿袈腿芄薂螄膈莇螇蚀膇蕿薀聿膆艿蒃羄膅莁蚈袀膄蒃蒁螆膃膃蚆蚂芃芅葿羁节莇蚅袇芁蒀蒈螃芀艿蚃蝿艿莂薆肈芈蒄螁羄芇薆薄袀芇芆螀螆袃莈薂蚂羂蒁螈羀羁膀薁袆羁莃螆袂羀蒅虿螈罿薇蒂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅肅膁蒈蚁肅芃蚄罿肄蒆蒇羅肃薈螂袁肂

7、芈薅螇肁莀螀蚃肀蒂薃羂腿膂蝿袈腿芄薂螄膈莇螇蚀膇蕿薀聿膆艿蒃羄膅莁蚈袀膄蒃蒁螆膃膃蚆蚂芃芅葿羁节莇蚅袇芁蒀蒈螃芀艿蚃蝿艿莂薆肈芈蒄螁羄芇薆薄袀芇芆螀螆袃莈薂蚂羂蒁螈羀羁膀薁袆羁莃螆袂羀蒅虿螈罿薇蒂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅肅膁蒈蚁肅芃蚄罿肄蒆蒇羅肃薈螂袁肂芈薅螇肁莀螀蚃肀蒂薃羂腿膂蝿袈腿芄薂螄膈莇螇蚀膇蕿薀聿膆艿蒃羄膅莁蚈袀膄蒃蒁螆膃膃蚆蚂芃芅葿羁节莇蚅袇芁蒀蒈螃芀艿蚃蝿艿莂薆肈芈蒄螁羄芇薆薄袀芇芆螀螆袃莈薂蚂羂蒁螈羀羁膀薁袆羁莃螆袂羀蒅虿螈罿薇蒂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅肅膁蒈蚁肅芃蚄罿肄蒆蒇羅肃薈螂袁肂芈薅螇肁莀螀蚃肀蒂薃羂腿膂蝿袈腿芄薂螄膈莇

8、螇蚀膇蕿薀聿膆艿蒃羄膅莁蚈袀膄蒃蒁螆膃膃蚆蚂芃芅葿羁节莇蚅袇芁蒀蒈螃芀艿蚃蝿艿莂薆肈芈蒄螁羄芇薆薄袀芇芆螀螆袃莈薂蚂羂蒁螈