最新Unit3A教学讲义PPT课件.ppt

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1、Unit3APre-readingActivitiesIntensiveStudyExercisesReviewofTextAUnit3:TextAListeningComprehensionPre-readingQuestionsPre-readingActivitiesPre-readingQuestionsHaveyoueverhadanycontactwithforeignfriends?Didyouhaveanyproblemsordifficultiesincommunicatingwiththem?W

2、hatdoyouthinkarethereasonsleadingtotheseproblemsordifficulties?Pre-readingActivitiesStructureLanguagePointsUnit3:TextAUnit3:TextA11Introductionofthetopic:Duetoculturalconflictsinjointventures,a“culturaltranslator”isneeded.22-11Anexample:Georgewasassignedtowork

3、inJapanandlaterreinventedhimselfasa“culturaltranslator”andhelpeddealwithmanyproblemscausedbyculturalconflicts.313Conclusion:Don’tworryaboutlanguageproblems—thefirstthingyouneedisaculturaltranslator.StructureSub12-4Georgeworkingasaninstallationengineer5-8George

4、’stransformationfromaninstallationengineertoaculturaltranslator9-11Georgeworkingasaculturaltranslator2Sub2Sub3Unit3:TextAStructureTheTaleofaCulturalTranslator1JointventuresinvolvingWesternandJapanesecompaniesoftenrunintoconflicts—amultitudeoflittlethingsthates

5、calateintobigemotionalbattlesinwhichallthepartieskeepexclaiming:“What’swrongwiththem!?Cantheyunderstandthat…?!”Butbecausetheconflictsaremainlyduetoculturaldifferences,neithersidecanunderstand—unlesstheyhavea“culturaltranslator”.Unit3:TextAQuestion2Thefirstcult

6、uraltranslatorIevermetwasaninstallationengineer,Georgebyname,whoworkedforanAmericancompanywhereIwasthedirectorofinternationaloperations.ThecompanyhadjuststartedajointventurewithaJapanesefirm,andtheAmericanmanagementneededsomeonetotraintheJapaneseemployeesinits

7、uniquetechnology.George’ssolidunderstandingoftheequipment,itsinstallationandusemadehimthebest-qualifiedemployeeforthejob,soeveryonewashappywhenGeorgeacceptedatwo-yearcontractfortemporarytransfertoJapan.QuestionUnit3:TextA3Fromthestart,Georgewaswellacceptedbyal

8、ltheJapaneseemployees.JapanesemanagersoftendistrustanyonesenttorepresentUSowners,butGeorgewassonaturallynonassertivethatnoonecouldseehimasathreattotheircareers.Sotheyfeltcomfortabl