资源描述：
《Chapter 7 SMALL BUSINESS AND ENTREPRENEURSHIP第7章小企业和创业.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、Chapter7:SMALLBUSINESSANDENTREPRENEURSHIPEconomicRocketFuelLAUNCHINGNEWVENTURES:WHAT’SINITFORME?GreaterFinancialSuccessIndependenceFlexibilityChallengeSurvivalOnanygivendayintheUnitedStates,morepeoplearetryingtostartanewbusinessthanaregettingmarriedorhavingchildren.ENT
2、REPRENEURSEntrepreneurs–Peoplewhorisktheirtime,money,andotherresourcestostartandmanageabusiness.THEENTREPRENEUR:ADISTINCTIVEPROFILEOPPORTUNITIESFORSMALLBUSINESSOpportunities:MarketNichesPersonalCustomerServiceLowerOverheadCostTechnologyTHREATSFORSMALLBUSINESSThreats:Hi
3、gherRiskofFailureLackofKnowledgeandExperienceTooLittleMoneyBiggerRegulatoryBurdenHigherHealthInsuranceCostsSMALLBUSINESSFAILUREDOT-COMDEBACLESWebvan:thevalueofthisearlyonlinegrocerpeakedat$1.2billion,butWebvanleft2,000peopleoutofworkwhenitcloseditsdoorsinthemiddleof200
4、1.Pets.com:Shuttingdownonlyninemonthsafterits$82.5millionIPO,Pets.comhawkedpetcareproductsfromdoggietreatstokittylitter,butlackedaworkableplanforhighshippingcosts.iSmell:Theideaistodevelopadigitalscentdevicethatletscustomerssmellthearomasoftheweb(whateverthosemaybe!).H
5、owlongdoyouthinkitwilllast?FAILINGWITHSTYLEWaltDisneywasfiredfromanadagencyfora“singularlackofdrawingability.”RayKroc,McDonald’sfounder,failedatrealestate,hedidn’tdiscovertheMcDonaldbrothers’hamburgerstanduntilhewas52yearsold.SteveJobs,founderofApplecomputer,wasdumpedb
6、yhisboardofdirectors,butreturnedadecadelatertolaunchtheiMacandtheiPod.Yourfailuremaybethefirststepofthenextbigthing.LAUNCHOPTIONSStartingfromscratchBuyinganestablishedbusinessBuyingafranchiseSTARTINGABUSINESSFROMSCRATCHKeyPros:KeyCons:It’sallyou:Yourconcept,yourdecisio
7、ns,yourstructure.Youdon’thavetodealwiththepriorowner’sbaddecisions.It’sallyou.That’salotofpressure.Itcanbehardtogetcredit.LogisticscanbechallengingIttakestime,money,andsheersweattobuildacustomerbase.BUYINGANESTABLISHEDBUSINESSKeyPros:KeyCons:Theconcept,organizationalst
8、ructure,andoperatingpracticesareinplace.Relationshipsareestablished.Obtainingfinancingislesschallenging.Workingwithso
