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1、Vol.22,No.4(2parts)Part1,April2000©2000SoundviewExecutiveBookSummaries*Order#22-9FILE:SMALLBUSINESS/ENTREPRENEURSHIP®RevitalizeYourStrugglingorStagnantEnterpriseSMALLBUSINESSTURNAROUNDTHESUMMARYINBRIEFIfyoumanageorownastrugglingsmall-ormid-sizebusiness,youknowhowharditistost
2、ayafloatandturnthingsaroundwhenthegoinggetstough.Youarenotalone.Theriskforfailingseemstobegreaterwitheverypassingyear.AccordingtotheSmallBusinessAdministration,busi-ByMarcKramernessfailuresroseanincredible16.6percentfrom1986to1996.Andbusi-nessbankruptciesrose5.3percentduring
3、1996alone.CONTENTSMarcKramertakestheprocessofturningaroundasmallbusinessandMappingOutYourStrategycomparesittogettingbackinshape.Youdidn’tloseshapeovernight;itPages2,3tooktime.Thereweregoodthingsthatyoustoppeddoing,andbadhabitsWriteABusinessPlanthatyoustarted.Worseyet,youmayh
4、avecultivatedanall-knowingattitudePages2,3thaterroneouslyconvincedyouthatyouhadeverythingundercontrol.ABusinessPlan:ThissummaryprovidespracticalstepstohelpyourcompanygofromStep-By-Stepstrugglingandstagnanttogrowingandprosperous.ThefirststepistomapPages3,4outyourstrategy.This
5、summarywillshowyouhowto:WriteTheOperationAnd✓puttogetheranupdatedbusinessplan,LaunchPlan✓createanoperationandlaunchplantoputchangeintomotion.Pages4,5Thenextstepistoimplementyourstrategy.You’lllearnhowto:ImplementingYourStrategy✓getvendorsandlenderstoagreetoreasonablerepaymen
6、tschedules,Pages5,6✓keepandrecruitgoodemployeesduringtheturnaround,WriteAMarketingAndSalesPlan✓createaneffectivemarketingandsalesplan.Page6Finally,onceyouhavebeguntheturnaround,thissummarywillshowDevelopABudgetAndyouhowto:NegotiateDebt✓cutcosts,Page7✓boostsales,PreparingForT
7、heFuture✓findthefundingyouneedtomoveyourbusinessforward.Pages7,8Ifyoufindyourselfstrugglingtokeepcustomers,makesales,payven-FindNewSourcesdorsandbusinesstaxes,thissummarywillhelpyoutakeactionnowtopre-OfFinancingpareforabetterfuture.Page8KeepMovingForwardPage8PublishedbySound
8、viewExecutiveBookSummaries10LaCrueAvenue,Concordville,Pennsylvania19331USA*
