波司登羽绒服20XX互动营销提案(压缩).pptx

波司登羽绒服20XX互动营销提案(压缩).pptx

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页数:122页

时间:2021-02-05

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1、波司登2013互动营销提案Proposedbyim2.0InteractiveGroup2013-5公司介绍2021/8/14BriefProfileEstablishedDec2009About220EmployeesOfficesInShanghai&BeijingOneOfTheLargestDigitalAgencyInChinaWeSolve DigitalChallengesforBrands&Businesses4HowdoesDigitalfitintothemarketingmix?HowtoengageconsumerswithDigitalprograms

2、?HowtomaximizeearnedmediaonWeb2.0?Whichdigitalmediapartnerstouse?Howtouse?Howtomaximizedigitalmediaefficiency?HowtouseDigitalbeyondadvertising?Howtointegrateonline&offline?TheBrandsWeWorkWith56TheOnlyFirmRankedTop10InBothDigitalCreative&DigitalMediaCategoriesInChinaCreativityrankedabovegloba

3、ladvertisinggroupsAmongthemostinfluentialdigitalmediagroupsSource:DamnDigital2011-2012AUnique TeamofDigitalMarketers7Marketerswhohavemanagedsomeoftheworld’sbiggestbrandsinChinaDigitalmediaoperatorswhohavebuiltandledsomeofChina’slargestdigitalmediaoperationsDigitaltechnicalspecialistswhohaveb

4、uiltsomeofChina’smostcomplexdigitalplatforms:SNS,socialgames,mobilegames,etc.Digitalcreatives&innovatorswhohavedrivenChina’sdigitalengagementfromtheverybeginning8Different PerspectivesFromTypicalAgenciesCEOCOOVPStrategyBusinessDirectorsCTOSnrVP,OpsCMOExecutiveCreativeDirectorsPreviously Mark

5、etingVPs &Directorsof PepsiCo,P&G,L’OrealPreviously ProductManagers&DirectorsfromTencent,RenRen,DangdangPreviouslyleading GroupMDigital ZenithDigital NeoDigitalPioneerdigital creativeveterans previouslyleading inDDB,Ogilvy,McCaanPreviously founder&technicalVPfromFlashEmpire&ChinaInteractiveC

6、orpMDMediaDir.MediaCreativityTechnologyOurApproachINTEGRATION9Otheragenciesjusttalkaboutit,wedoitBringingcreativityintoconcepts,technologiesandmediaapplicationsMovingbeyondmediabuy-sell,tomediainnovationsDeeptechnicalcapabilitiestotransformideasintoexperiences,productsandplatformsWeCreateDig

7、italExperiencesNotJustAdvertising10DigitalengagementisallabouteffectiveinteractiveuserexperienceUnliketypicaladagencies,wecreatenotjustcampaignsandads,butalsodigitalproductsandplatformsthataddressbrand,creativeandbusinessneedsBeyondPCs,wedevelopdig

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