北京华贸中心E.docx

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1、CHINACENTRALPLACELOCATION:Beijing,ChinaCLIENT:GouhuaRealEstateCompanyTEAM:EastChinaArchitectureDesign&ResearchInstitute(ECADI),LocalDesignInstituteTYPICAL:MasterPlan,Mixed-Use,RetailSIZE:7.7millionft2/715,000m2AWARDS:ULIAwardforExcellence-Finalist(2009);MIPIM

2、AsiaAwards-Mixed-usecategoryshortlist(2007);AsiaPacificCommercialRealEstateAward-UrbanDesign(2007)北京华贸中心坐落于长安街国贸桥以东900米处。这座由三栋高达百余米写字楼、2座酒店、商城、国际公寓、商务楼和公园组成的地标性百万平米超大规模商务建筑集群，已经成为高端、时尚、现代的国际级商圈。它的出现使CBD繁华地段东移，确立了CBD新的商务地标。目前在华贸商圈，云集了1000多个国际品牌，其中譬如CHANEL、GUCC

3、I、PRADA、SALVATOREFERRAGAMO、HUGOBOSS、COACH、VERSACE等顶级品牌旗舰店达十多家，DUNHILL、BOTTEGAVENETA等名品概念店超过50多家。在商圈内，各式餐厅60多家，既有法式馥颂（FAUCHON）餐厅、浮士德.香水法餐、意大利餐厅、牛排馆等多家高档西餐，也有常胜鲍鱼、鼎泰丰、寒室、翡翠酒店等特色风味和中西快餐，20多家咖啡店。此外，华贸商圈还拥有两座堪称世界酒店业楚翘的丽思卡尔顿酒店、JW万豪酒店。两座酒店可接待上千人的会议和活动，配有北京独一无二的“独立式婚

4、礼小教堂”，国际最顶级的俱乐部也在此落户。华贸写字楼已签约入驻客户包括德意志银行、渣打银行、法国汇理银行、强生、SAP、伊藤忠商社等近200家行业领先的跨国公司。TheChinaCentralPlacemasterplanisorganizedintoaseriesofmixed-usebuildingsandurbanspacesthatrespondtothecontextoftheirsite.ThatcontextincludesBeijing抯evolvingCentralBusinessDistric

5、t(CBD)tothewest,anindustrialsitetothenorthandeast,andbothJianguoRoadandaplannedparktothesouth.Theprogrammaticcompositionisarrangedinthreezoneslayeredacrossthesite:officeprogramtothesouth,residentialtothenorth,andretail/hotelbetweenthetwo.Theofficeprogramisdiv

6、idedintothreeglass-skinnedtowers,eachadifferentheight.Tower1(591feet/180meters),thetallestandthefarthesttotheeast,isthedominantformviewedontheeasternapproachtoBeijing;whencombinedwitharecentlycompletedfootbridgeacrossJianguoRoad,itcreatesagatewayintothecity.T

7、ower3(394feet/120meters)markstheprominentsouthwestcornerofthesitewithasculpturalform;itsshapedeflectsthevisualfocusintothecenterofthesiteandtheretailplaza.Thebasesofthebuildingsareconnectedbyafive-storyretailstructurethatallowsuserstoreachallthreetowersfromth

8、esubwaywithoutexitingthecomplex.Theretailprogramismarkedbyagalleriathatdefinesthecircularplaza.Thisplazaisreinforcedbythehotel,acircularreflectingpool,andalandscapedamphitheater.Theseelem