牛津高中英语模块四 unit 1 project课件

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1、Unit1Unit1AdvertisingProjectDevelopinganadcampaignNowadays,peopleallovertheworlduseadstopromotepublicwelfare.Haveyoueverthoughtofstartinganadcampaignaboutsocialconcerns?Howdoyoubuildanadcampaign?WarmingupReadthearticleonPage18.Trytotellusthemainideaofeachparagraph

2、.Para.1Para.2thedefinitionofanadcampaignthetargetaudienceandhowtodeterminethetargetaudiencePara.3Para.4whattheadcampaignsayshowtoreachthetargetaudienceReadthearticleagainandanswerthefollowingquestions.Payattentiontothestructureofthereadingpassage—introduction,exam

3、plesandfactsthatdeveloporsupporttheideaandconclusion.1.Whatdoyouknowaboutanadcampaign?Anadcampaignisanplannedprogrammeofadvertisementsusingvarioustypesofadstoreachaparticularaudience.2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?Aclearaimandtargetaudien

4、ce.3.Whydoyouneedtoresearchyouraudience?Becausetherightmessageneedstobecreatedfortherightpeople.4.Whatisimportantwhenyouareplanninganadcampaign?Itisimportanttotrytoappealtothewaytheaudiencewillreact.Readthesecondarticleonpage19andanswerthefollowingquestions:1.What

5、isthesubjectofthisadcampaign?Anti-smoking.2.Whydotheybuildthisadcampaign?Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.3.Whoisthetargetaudienceforthisadcampaign?High-schoolteenagers.4.Whatistheadcampaignaimedtodo?Todiscourag

6、eyoungpeoplefromsmoking.5.Whatisthesloganforthiscampaign?Smokingkills!DiscussionWorkingroupsanddiscusswhathasimpressedyoumostafteryoureadthisadcampaign.Theprojectistodevelopyourownadcampaignaboutapublicwelfareproblem.Discussthefollowingquestionswithyourgroupmember

7、s.1.Whatwelfareproblemdoyouwantyouradcampaigntodealwith?2.Whatdoyouwantyourcampaigntosay?Why?3.Whoisthetargetaudienceforyourcampaign?4.Whowillresearchthetopicandinterviewthetargetaudience?5.Whichsourceswillyouusetofindyourinformation?6.Howwillyoureachyouraudience?

8、7.Whowilldesignthelogoanddevelopthesloganforthecampaign?8.Whowillpresentthecampaigntotheclass?Planning:Decidewhichsubjectyouareinterestedinandchooseonef