牛津高中英语模块四unit1-project.ppt

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1、ProjectDevelopinganadcampaignAdvertisementsareanimportantpartinourdailylife.Answerthefollowingquestions.Fastreading:Whatisanadcampaign?Whatmediacanyouuseinanadcampaign?3.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?4.Whydoyouneedtodoresearchonyouraudience?5.Whatarethemajorquest

2、ionsyoumustfirstconsider?Whatisanadcampaign?2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?3.Whatmediacanyouuseinanadcampaign?4.Whydoyouneedtodoresearchonyouraudience?Aplannedprogramofadsusingvariouskindsadstoreachacertainaudience.Poster,newspaper,magazines,radioandtelevision.A

3、clearaimandanaudienceBecausetherightmessageneedstobecreatedfortherightperson.Readthepassageagainandfillinthenumberedblanks.Carefulreading:1_________________anadcampaign2________Aplannedprogramofadsusing3.________adstoreachacertainaudience.4.______________foranadcampaignPoster,newspaper,m

4、agazines,5_________________6____________foryoutoconsider.Decideyour7____________Explorewhattheythink.Createtherightmessageforthem.Decidewhatyouwantyouraudiencetoknow.Tryto8___________theaudiencetogetthemreact.Gatherinformationfromyourresearchby9__________________Decidethe10__________tous

5、etoreachyouraudienceDependonyouraudience.Dependonthekindsofads.HowtobuildDefinitionvariouskindsofMediaradioandtelevisionMajorquestionstargetaudienceappealtoaskingyourselfquestionsapproachesWhydoessmokingresultinmillionofpeople’sdeatheveryyear?2.Whatisthemainaimoftheiranti-smokingadcampai

6、gn?3.Onwhichdaywillthecampaignbestarted?4.Whatisthesloganofthecampaign?5.WhydotheychoosethepictureonP19astheirlogo?Becauseitcanresultinlungcancerandheartdisease.Todiscourageyoungpeoplefromsmoking.Becausemanypeopledon’tknowthedamagesmokingdoestotheirhealth.On31May,WorldNoTobaccoDay.Smokin

7、gkillsLanguagepointsUsefulphrasesinpassage1have…inmindfigureoutgetsbtodosthinordertodoinadvanceappealtosb/sthcareabout…beconcernedwith/about…getsthacrossdependon…记住…(L4)弄清楚，弄懂(L4)让某人做某事(L5)为了做某事(L10)提前(L11)吸引，引起兴趣(L18)关心，在意(L22)对…关注/感兴趣的(L22)把…表达清楚(L26)取决于，依赖于(L28)1.Unlik