牛津高中英语模块四U

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1、Unit1WordpoweragroupoflettersaddedtothebeginningofawordthemainpartofawordagroupoflettersplacedattheendofawordinternationalCommonprefixesun---unhappy,unfold,unfairim/in---impossible,incorrectdis----dislike,disagree,disappearre---rewrite,retell,rebuildmis-------misunderstand,misuseLookatad

2、ialogue.A:Doalladsplaytricksonpeople?B:No.PSAsusesomeofthesamemethodsascommercialads,likeattractivepicturesandexcitinglanguage,buttheyarenotmeanttotrickus.Wecancreateadjectivesbyaddingsuffixestonounsorverbs.Howtoformadjectivesfromnounsorverbs?commercen.commercialattractv.attractiveexcite

3、v.excitingUsingsuffixesHerearesomeofthedifferentwaystoformadjectivesfromnounsorverbs.Noun+yadjectivehealthwealthdirtluckhandhealthywealthydirtyluckyhandyweekmonthdayyearfriendloveNoun+lyadjectiveweeklymonthlydailyyearlyfriendlylovelyheroclassfantasyenergyNoun+icadjectiveheroicclassicfant

4、asticenergeticcentercommercefunctionnationofficeracecultureoriginNoun+aladjectivecentralcommercialfunctionalnationalofficialracialculturaloriginaldangerpoisonfameadventureNoun+ousadjectivedangerouspoisonousfamousadventuroushelpusesuccesshopebeautypeacepaincareNoun+fuladjectivehelpfulusef

5、ulsuccessfulhopefulbeautifulpeacefulpainfulcarefulamazeinterestsurpriseexciteencourageboredisappointpleaseVerb+ed/ingadjectiveamazing/amazedinteresting/interestedsurprising/surprisedexciting/excitedencouraging/encouragedboring/boreddisappointing/disappointedpleasing/pleasedattractacttalk

6、createVerb+iveadjectiveattractiveactivetalkativecreativeExercise:BestClothingShopPossibleanswers:(1)lovely(2)attractive(3)boring(4)energetic(5)friendly(6)enjoyable(7)wealthy(8)lucky(9)fantasticSalesandMarketingLearnsomenewwords.salesandmarketing(产品）销售和市场营销marketresearch市场调查sales/marketin

7、gdepartment销售/营销部门consumers消费者marketshare市场份额salestargets销售目标salesfigure销售量Mr.Carter:Ournewproducthasbeenonthemarketforonemonth.Whatisits_____________now?Ms.Jones:Wehaveabouta15percentshareofthemarketatthemoment.The____________roseby5percentacrossthewholecountry,andarecon