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1、时文阅读
2、德克士上线植物肉汉堡10月21日,德克士携手植物肉公司星期零,推出“绿仙仙”植物季系列新品,包括植物鸡肉汉堡、植物肉鸡块等全线植物基产品,成为国内首个在全国范围大规模供应植物肉产品的西式快餐品牌。此次上新覆盖一线至三四线城市共计2600家德克士餐厅,为各地有轻食需求或倡议环保的消费族群提供了更多膳食新选择。阅读短文并回答问题OneofChina’smostpopularrestaurantsispartneringwithadomesticartificialmeatbrandtoaddplant-ba
3、sedchickenburgerstoitsmenu,markingthefirstlarge-scalepartnershipbetweentwosuchcompanies.Dicos,aChinesefast-foodchain(连锁店)offeringprimarilychickenproducts,announceditspromotionwithShenzhen-basedartificialmeatbrandStarfieldinapostTuesdayonmicrobloggingplatformW
4、eibo.Accordingtoarelatedreport,theimitationchickenpattieshavevirtuallythesametaste,smell,andtextureastheirreal-meatcounterparts—and,atacomparablepriceofaround20yuan($3),thegreener,healthiersandwichesareexpectedtopresentanenticing(诱人的)newoptiontoChina’sprice-s
5、ensitiveconsumers.TheStarfieldimitationchickenproductsarenowavailableatvirtuallyallofDicos’2600locationsontheChinesemainland.CustomerscanalsoorderthemontakeoutappsEle.meandMeituan,aswellase-commerceplatformTmall.Thenewmeatlessoptionsarearesponsetodiners’incre
6、asinginterestinhealthydiets,aswellastheirgrowingenvironmentalconsciousness,accordingtoXieYahui,Dicos’chiefmarketingofficer.“OurintentionistoprovidemoreyoungconsumersinChinawithopportunitiestotryplant-basedmeat,whilealsoadvocatingfora‘greendiet’concept,”Xiesai
7、d.Artificialmeatisnowaboomingindustryworldwide,withU.S.firmsBeyondMeatandImpossibleFoodssettingthepaceintermsoffoodtechnology.Recently,Chinesecompanies,too,havestartedexperimentingwithimitationmeatproducts,hopingtocomeoutontopintheongoingbattleforthedomesticm
8、arketanditsenormouspotentialforprofit.A22-year-oldDicoscustomerintheeasternShandongprovince,surnamedSu,saidthatshereallylikesthechain’splant-basedchicken,whichiseventastierandtendererthanaregularsandwich.“Ithinktheartificialmeatmarketdependsonsociety’sdemands
9、.Forexample,peoplelikemewholikethetastewillpurchasetheproducts,andifthepriceisreduced,moreconsumersmaybewillingtogivethematry.”Susaid.1.DicoscooperatedwithStarfieldto.A.enlargeitsscaleofp