unit 10 product and price

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1、科目：商务英语阅读课题Unit10ProductandPrice授课日期授课班级目的与要求：Studentswillbeableto:UnderstandwhatproductandpriceareLearntheprocessesofproducingandpricingKnowhowtopresentnewproductsIdentifylogosandbrandsUsethebasictermsconcerned教学方法：1.pptor2.teachergiveslecture3.student

2、sread,teacherasksquestionswithdetailedexplanationor4.askstudentstodopptforpresentation重点难点与解决措施：1.theprofessionaltermsoftheinternationalbusinessEnglish;2.understandthemainideaoftheinternationalbusiness;3.useaseriesofreadingskillstosolvethereadingproblem

3、解决措施：Teachershouldtrythebesttocreatemoreactivitiesandprovidemoreopportunitiestopractise.教学组织过程：课前复习：Warming-upquestions1.Whatdoesthephrase“productandprice”mean?Trytothinkingroupsasmanywordsthatarerelatedtoitaspossibletofillinthebubbles.2.Areyoufamiliarw

4、ithfollowingproduct?Matchthenamewithpicture.3.Theabovearefourkindsproducts.Pleaseworkingroupstothinkasmanybrandnamesaspossibleforeachkind.Onehasbeendoneforyouasanexample.新课要点：I．IntroductionII．Detailedreading:TextAIII．Detailedreading:TextBIV．Practice主要过程

5、：I.“Detailedreading”TextAProductsPresentationTask1:MatchthewordsorexpressionsontheleftinthetablebelowwithcorrectChinesetranslationsontheright.Onehasbeendoneforyouasanexample.Task2:Thewordsandexpressionsbelowareallusedinthefieldofproductandprice.Matchthe

6、wordsorexpressionsontheleftinthetablebelowwiththecorrectChinesetranslationsontheright.Onehasbeendoneforyouasanexample.Practice1:DecidewhetherthefollowingstatementsareT(true)orF(false)accordingtothecatalogbelow.II“Detailedreading”TextBProductionFactorsTa

7、sk1:Matchthefollowingwordsontheleftinthetablebelowwiththecorrectdefinitionsontheright.Onehasbeendoneforyouasanexample.Task2:Readtheinformationinthepassage,thensaywhetherthefollowingstatementsareT(true)orF(false).Thenquotethewordsorphrasethatsupportsyour

8、answer.Donotmorethan6wordsforeachanswer.Youwilllosemarksforirrelevantinformation.Writeyouanswersonthelines.Practice1:ReadthefollowingnewproductlaunchchecklistandmatchColumnAwithColumnB.Askandanswerthequestionfollowingthemodel.One