10 product life cycle

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1、ChapChaptterer1010ProductLifeCycleProductLifeCycleObjectivesObjectivesObjectivesObjectivesA.A.TounderstandtheimportanceforanTounderstandtheimportanceforanexportertoknowproductlifecycleexportertoknowproductlifecycleB.B.ToknowthewaysandpurposesofToknowthew

2、aysandpurposesofproductadaptationandpresentationproductadaptationandpresentationC.C.TodefinepackagingandlabelingasTodefinepackagingandlabelingaswellasillustratetheirfunctionsinwellasillustratetheirfunctionsinbusinessbusinessD.D.TograspthemainideaandtheTo

3、graspthemainideaandthestructureofthetextstructureofthetextObjectivesObjectivesE.E.TomastertheusageofkeyspecialTomastertheusageofkeyspecialterms,wordsandphrasesinthisterms,wordsandphrasesinthischapterchapterF.F.Toconductaseriesoflistening,Toconductaseries

4、oflistening,speaking,reading,writingandspeaking,reading,writingandtranslatingactivitiesconcernedwithtranslatingactivitiesconcernedwiththethemeofthechapterthethemeofthechapterIntroductionIntroductionIntroductionIntroductionTheproductlifecycledescribestheT

5、heproductlifecycledescribesthestagesanewproductideagoesthroughstagesanewproductideagoesthroughfrombeginningtoendandshowsthefrombeginningtoendandshowsthesalesofaproductovertime,whichissalesofaproductovertime,whichisusefultodecidewhatmarketingneedstouseful

6、todecidewhatmarketingneedstobecarriedoutfortheproductatdifferentbecarriedoutfortheproductatdifferentstages.Therefore,athoroughstages.Therefore,athoroughunderstandingofproductlifecycleisunderstandingofproductlifecycleisdoublyimportanttoanexporter.doublyim

7、portanttoanexporter.IntroductionIntroduction像人类一样，任何产品都有自己的生命像人类一样，任何产品都有自己的生命周期。产品生命周期揭示了产品销售历史中周期。产品生命周期揭示了产品销售历史中的不同阶段。与各个阶段相对应的是与营销的不同阶段。与各个阶段相对应的是与营销策略和利润潜量有关的不同的机会和问题。策略和利润潜量有关的不同的机会和问题。公司可通过确定其产品所处的阶段或将要进公司可通过确定其产品所处的阶段或将要进入的阶段制定更好的市场营销计划。因此，入的阶段制

8、定更好的市场营销计划。因此，正确认识产品的生命周期，可以用一种长远正确认识产品的生命周期，可以用一种长远的眼光进行决策，能达到较好的长远效果，的眼光进行决策，能达到较好的长远效果，从而带来长期的收益。从而带来长期的收益。MainpointsofthetextMainpointsofthetextMainpointsofthetextMainpointsofthetext1.1.theimportanceofdecidingonatheimp