unit 7 product & pricing (ⅰ)

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1、Product&Pricing(Ⅰ)Unit7Lead-inDoyouknowtheexactmeaningofproductandpricing?Doyouhaveanyknowledgeoftheproductdevelopmentandtheproductlifecycle?Ifyouaregoingtobeasuccessfulbusinessperson,youmusthaveageneralideaofthisknowledge.Whenyouworkasamanagerorbusinessplanner,youshouldlearnthefollowingtex

2、ttomakeaveryefficientschemeforyourcompany.Afterstudyingthisunit,youwillbeableto:◇Understandwhatproductis.◇Discusstheproductlifecycle.◇Explainthenewproductdevelopment.ContentTitleTextATextCTextBProductDevelopingNewProductsProductLifeCycleFurtherDevelopmentTextAProduct1.WhatDoesProductMean?2.

3、3broadcategoriesofproducts3.Twotypesofproducts4.PropertyofProducts5.FunctionofProducts6.FeaturesofProductsTextA:ExercisesWhatDoesProductMean?Inindustry,itmeanstheamount,quantity,ortotalvolume;ortheproductsofmanufactures.Product☆Inagriculture,itmeanstheproductsoftheseason,orofthefarm.☆WhatDo

4、esProductMean?Inbusiness,itmeanscommoditiesofferedforsaleoraservicethatismarketedorsoldasacommodity.Product☆Indailylife,itmeansanartifactthathasbeencreatedbysomeoneorsomeprocess;oraconsequenceofsomeone'seffortsorofaparticularsetofcircumstances.☆Italsomeanstheproductsofthebrain.☆3broadcatego

5、riesofproducts3broadcategoriesofproductsavailablefrombusinessinformation:1.standardproducts(i.e.publicationsdevelopedandapprovedbyBSIcommittees),2.non-standardproducts(i.e.guides,trainingmaterials andelectronicproducts)3.jointproducts(i.e.combinationofstandardandnon-standard).ProductTwotype

6、sofproductsInmarketing,therearetwotypesofproducts:tangible(physical)——(PureProduct)intangible(non-physical)——(PureService)Product★★PropertyofProductsProducts≠GoodsGoods≠ServicesSomeProducts=ServicesProductFunctionofProductsProductsprovidesatisfactionandbenefitsthatservicessupport.ProductFea

7、turesofProductsProductTheproductsandservicestodaytendtobeoneandinseparable.TextA:ExercisesProductsavailablefrombusinessinformationfallinto_____broadcategories.a.oneb.twoc.threed.fourAproductissimilarto_____.Goodsarecommoditiesofferedforsaleorexchange.a.g