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1、Client:SAQuotationNo.(JobNo.):RD_SA_IntegrationProduct/Brand:SocialMedia/EPR/WechatCRMSolutionDate:20140816Attention:No.ofpages(incl.thispage):1Project:IntegrationDescription(ifapplicable):DetailsSpecificationServiceStandard&KPIRemarkUnitPriceQuantitySubTotal:(RMB)
2、(RMB)PartISocialMedia(Weibo&WechatOperation)¥606,000.001)SinaWeibo¥175,500.00阶段性传播策划根据品牌定位,制订每月传播方案每月提交月度传播方案¥3,000.009month¥27,000.00每季度根据主推产品更新微博视视觉形象设计根据品牌风格,定制微博视觉形象¥3,000.003quarter¥9,000.00觉形象原创微博:根据客户品牌属性制定官微内容策略,发布日常发布内容(文案/图片/视备注:配合品牌市场部活动计频),确保日常微博的互动率。一个
3、月10条划,将相应提供微博推广方案¥4,000.009month¥36,000.00PS:互动率标准可根据客户实际粉丝量在服,适当增加活动相关文案阶段性传播策划文案策划务标准中有所调整。转发微博:根据客户品牌属性搜索名人大号以及营销大号的正面内容,配合时间热点撰每2天1条转发,每月至少20条¥3,500.009month¥31,500.00写适当转发文案适时转发。内容发布微博内容按时发布结合高峰时间段发布微博Free9month¥-每周提交更新后的品牌FAQ资料粉丝维护回应粉丝提问及需求,创建品牌FAQ资料库¥2,500.0
4、09month¥22,500.00日常维护库制定品牌关键词库,全网搜索监测与品牌相舆情监测每日提交舆情监测报告¥2,500.009month¥22,500.00关的舆情评论设定舆情监测规则,以周为单位输出舆情报每周输出日常舆情报告,每月4周报Free9month¥-告。份周报报告月度总结报告,包括舆情监测与分析,微博月报每月底输出1份月报¥3,000.009month¥27,000.00回顾,案例学习。2)Wechat¥430,500.00I)ContentdevelopmentDevelopcontentfornaviga
5、tionmenuandupdatesatleasteveryquarteraccordingtomarketplanSetupkeywordsautomaticlyrepliesDevelopupto8poststobeuploadedtoofficialWechatchannelpermonth¥30,000.009month¥270,000.00GraphicworkonthepictureillustrationforallthecontentGraphicworkonthepictureillustrationfor
6、allthecontentII)MonitoringWechatfollower’scommentmonitoring,handleconsumerinquiries(responsetoover80%commentsandinquires)¥2,500.009month¥22,500.00III)Activity(HTML5Mobilesite)every2LeverageactivitiestogenerateengagementwithfollowersandgatherfollowerstoClarinsWechat
7、accountpermponth¥30,000.004¥120,000.00monthsiV)ReportMonthlyreportingonquantitiveandqualitiveinnature¥1,500.0012month¥18,000.00PartIIWechatSocialplatform¥284,875.001)Preparation¥0.00I)ServiceaccountapplicationServiceaccountapplication&verification服务号申请与认证Free1packa
8、ge¥-II)PreparationNavigationbarplanning自定义界面规划Free1package¥-Contentplanning&preparation内容梳理与准备Free1package¥-2)PhaseIResearch&RequirementAnalysis,