advertising教案4

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1、英语必修4译林牛津Unit1教案（2）Reading（2）Period3ExtensivereadingTeachingaims:Trainstudents’readingability.HelpSstolearnsomeusefulwordsandexpressions.Teachingimportantpoints:HelptheSstoimprovethereadingability.Teachingdifficultpoints:HowtohelpSsimprovetheirreadingabilityandunderstandthepas

2、sagebetter.Howtohelpstudentsmastertheimportantlanguagepointsinthispassage.Discussiontostimulatestudents’interestandimagination.Teachingmethods:Reading,discussionandexplanation.Teachingaids:Ataperecorderandacomputer.Teachingprocedures:Step1GreetingsT:Goodmorning,boysandgirls.Ss

3、:Goodmorning,madam.Step2CheckthehomeworkStep3ReadingT:Lastperiodwe’vereadaboutadvertisements.Wherecanweseetheadvertisements?Ss:Onbillboards,ontheInternet,innewspapers,onTV,inmagazines,orinleafletsgivenoutinthestreets.T:Yes.Wecanfindtheadvertisementseverywhere.Nowwe’regoingtore

4、adanadonaschool’swebsite.It’saboutaschoolwritingcompetition.Openyourbooksandturntopage94.Readtheadinfiveminutes,thenanswerthefollowingquestions:1.Awordsmithissomeonewhoisskilledatusingwords.WhyisthiscompetitioncalledtheWordsmithCompetition?2.Whattypesofthingswillthestoriesbeju

5、dgedon?3.Whatshouldstudentspayattentiontowhenwritingthestory?4.WhyisitgoodforstudentstoenterEnglishwritingcompetitions?5.Whatwillthefirstprizewinnerreceive?(Fiveminuteslater,theteachercheckstheanswers.)Suggestedanswers:1.BecauseitisdesignedtoencouragestudnetstoimprovetheirEngl

6、ishwritingskills,andbecomemoreskilledatusingwords.2.Theywillbejudgedonhowwelltheyareresearchedandiftheyarecreativeandimaginative.3.Theyshouldpayattentiontogrammar,punctuationandspelling.4.BecauseitchallengesthemtoimprovetheirEnglishlanguageskillsandgivesthemachancetowinaprize.

7、5.Heorshewillreceivea2,000yuanscholarship.T:You’vedoneagoodjob.Nowpleaselookatpage95.Hereisanotherpassage.LiMinhaspickedupacopyofherdad’sbusinessmagazine,andisreadingthefeaturestoryaboutsuccessfuladvertisingcampaigns.I’llgiveyou7minutestoreadthepassageandthenanswerthefollowing

8、questions:1.Doyouthinkit’sagoodideatouseadvertisingagencies?W