advertising教案3

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1、英语必修4译林牛津Unit1教案（2）Reading（1）Period2ReadingTeachinggoals1.Enablethestudentstolearnsomethingaboutadvertisements(ads),thetypesofadvertisementsandthedifferencesbetweencommercialadvertisementsandPSAs.2.Helpthestudentsunderstandwhatanadisandthetypesofads.Teachingimport

2、antpointsHelpthestudentsunderstandwhatanadisandthetypesofadsandthedifferencesbetweencommercialadsandPSAs.TeachingdifficultpointsHowtohelpthestudentsimprovetheirreadingabilityandunderstandthepassagebetter.Teachingmethods1.Fastreadingtogetageneralideaofthepassage.2.

3、Carefulreadingtounderstandthepassagebetter.3.Discussiontohelpthestudentsunderstandwhattheyhavelearned.TeachingaidsAtaperecorderandamultimedia.TeachingproceduresandwaysStepIGreetingsandLead-inGreettheSsasusualandgetthemreviewwhattheyhavetalkedaboutinlastperiod.T:As

4、weallknow,advertisementsareplayinganimportantpartinourdailylife.Someadsareusedtosellproductsorservices.Othersareusedtomakepeopleawareoftheneedsofothersandthedangersaroundthem.Todaywearegoingtoreadanarticlepostedontheschoolwebsite,whichwillgiveussomedetailedinforma

5、tionaboutads.(Inthisstep,theteachermayalsoplayagamewithstudents.First,pretendyouneedsomethingorsomeservice,andletstudentsgiveyousomechoices.Studentsarerequiredtosaysomewordsthattheadsusetoattractthecustomers’attention.TheyareallowedtouseChinese.Thisactivitywillaro

6、usestudents’interestinlearningaboutads.)Step2FastreadingT:NowIwillplaythetapeforyoutolistento,andafterlistening,youshouldanswerthreequestions:1.Whatdoadstrytopersuadepeopletodo?2.WhatdoesPSAsstandfor?3.WhatarePSAsaimtodo?Sokeepthesequestionsinmindwhileyouarelisten

7、ing.Makesomenotesifyoulike.Afterlisteningtothetape,theteachercheckstheanswers.SuggestedAnswers:1.Tobuyaproductorservice,orbelieveinanidea.2.Publicserviceadvertisements.3.Theyaimtoteachusandhelpusleadbetterlives.Step3CarefulreadingT:NowIwillgiveyousomemoreminutesto

8、readthepassagecarefullyandfinishExercisesC1andC2.LettheSsgothroughtheexercisesfirst,thenreadthetext.After5minutes,theteacherwillchecktheanswers.CI:Sugge