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1、Withrapiddevelopmentofinformationization,globalelectroniccommercetransactionhasincreasedgreatlywithinpastdecadeyears.Almostallkindsofindustriesarecloselyconnectedwithelectroniccommerce.However,everythinghastwosides.Advantageanddisadvantage.First,thereare6pointaboutadvantage.(1)Marketglobalizati
2、on.AnyonewhocanaccesstheInternetwillbeincludedinamarket,andmaybecomeacustomerofInternetcompanies.(2)Fasttransaction.Electroniccommercecancompletethetransmissionandautomaticprocessingofcomputersallovertheworldinaninstantwithouthumanintervention,acceleratingthetransactionspeed.(3)Transactionvirtu
3、alization.ThroughtherepresentedbytheInternetcomputerInternetnetworkoftrade,thetwosidesfromthebeginningtonegotiateandsignorder,payment,etc.,donotneedtofacetoface,arecompletedbycomputerInternetnetwork,theentiretransactionfullvirtualization.(4)Lowcost.Duetothelowcostofinformationthroughthenetwork,
4、itcansavethetransportationcostandreducetheintermediarycost,sothewholeactivitycostisgreatlyreduced.(5)Transparencyoftransactions.Thenegotiation,contractsigning,paymentforgoods,deliverynoticeandotherwholetransactionprocessofbothpartiesine-commercearedisplayedontheelectronicscreen,whichmakesitmore
5、transparent.(6)Transactionstandardization.Theoperationofelectroniccommerceshouldbecarriedoutaccordingtotheunifiedstandard.Andhereare3faultsaboutelectroniccommerce(1)Consumerattitudesarenotkeepingpace.forexample,inchina,therearehundredsmillionsofruralpeople,theyjustknowinternet,buttheydonotknowh
6、owtouse,notmentiononlinetrading.(2)Thenetworkitselfhaslimitations.Peoplecan'tgetalltheinformationaboutthegoodsfromtheInternet,especiallythemostvividandintuitiveimpressionofthegoods.Inthismodel,onlyrelyontheproductionofthewebsiteandwebdesignerstobettergraspthepatternoftheweb,toshowtheproductstoc
7、onsumers.(3)Thesecurityoftransactionsisnotguaranteed.Thesecurityofe-commerceisalsoamatterofgoodfaithbetweenpeople.Sometimestherewillbelow-qualityproductsinone-timetransaction.whenconsumersreceivegoodsthataredifferentfromthosedescr
