2018电子商务技术预览（英文版）

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1、2018E-COMMERCETECHPREVIEW:INSIGHTSFROMINDUSTRYEXPERTSTableofContentsIntroductionJenniferShermanKiboRobGarfSalesforceCommerceCloudBrianRigneyZmagsOmerArtunAgilOnePeterSheldonMagentoJulianaPereiraSmartlingAboutRetailTouchPointsBryanChagolyBazaarvoice

2、JamesGreenMagneticJimDavidsonTurnToJaredBlankBluecoreMaribethRossMonetateMihirKitturUgamAllenNanceEmarsysOscarSachsSalesfloorPeteOlandayVertex22018E-COMMERCETECHNOLOGYPREVIEW42018E-COMMERCETECHNOLOGYPREVIEWRetailTouchPointsisproudtointroducethethir

3、dannualE-CommerceTechnologyPreview,featuringinsightsfrom15e-Commerceindustryexperts.Thisguideoffersanexclusiveanduniquelookathowretailersaregearingupfore-Commerceandomnichannelsuccessin2018andbeyond.Thiscomprehensivecollectionofe-Commercethoughtleadershi

4、pwillhelpretailersdeterminethemosteffectivego-forwardbusinessstrategies.Keytopicsinclude:•ArtificialIntelligence(AI);•Personalization;•ToBeatOrJoinAmazon;•DataScience;and•Mobile-FirstStrategies.Wehopeyoufindasignificanttakeawayfromeachcontributedarticle

5、thatyoucansharewithyourteamtohelpmake2018amostsuccessfulyear!DebbieHaussEditor-In-ChiefRetailTouchPoints42018E-COMMERCETECHNOLOGYPREVIEWRETAILTOUCHPOINTS2018E-COMMERCETECHNOLOGYPREVIEW42018E-COMMERCETECHNOLOGYPREVIEW42018E-COMMERCETECHNOLOGYPREVIEW52018E

6、-COMMERCETECHNOLOGYPREVIEWTHETRIFECTA:RETAILERS,CONSUMERSANDMACHINESOMERARTUNCEOAGILONEWehaveenteredatimewhentechnologyadvanceshavebroughtustoaplacewherecomputersareabletoaugmenthumanunderstandingandbehavior.WhileIdon’tthinkwehavegottentothepointwhenarti

7、ficialintelligencewillreplacehumanworkentirely,thereisalotforretailers,inparticular,togainembracingthepowerofmachinelearning.AMARKETER’SDREAMCOMETRUEByharnessingthepowerofmachinelearning,humanneuralpathwaysarereplicatedbymachines.Formarketing,theresultca

8、nbetheabilitytopersonalizetheconsumerexperienceforalotmorepeoplethancouldfitintoacornermarket.Theexperiencefeelsauthentictotheconsumerandcultivatesarealbrand-consumerrelationship,whilecreatinglifetimevalue.So,whatarethehum