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1、AIENInstituteShanghaiOceanUniversityElectronicCommerceUnitOutlineLecturer:XIExiabingTel:15692165980Email:xbxie@shou.edu.cnNov.2013Ⅰ、Introduction1.UnitCode:52060442.Credit:2.53.Teachinghours：424.SpecifiedTextbook：IntroductiontoElectronicCommerce,2ndEdition(ChineseVersion),byEfraimTur
2、ban,DavidKingandJudyLang,ChinaRenminUniversityPress5.Referencebooksandmaterials：Ⅱ、UnitDescriptionTheintroductionofelectroniccommerce(ecommerce,orEC)currentlymakesthemostprofoundchangestranspiringintheworldofbusiness.AlmosteveryorganizationisaffectedbytheECespeciallyinprocurement,sho
3、pping,businesscollaboration,andcustomerservices.Thenatureofcompetitionisalsodrasticallychanging,duetonewonlinecompanies,newbusinessmodels,andthediversityofEC-relatedproductsandservices.ECprovidesunparalleledopportunitiesforcompaniestoexpandworldwideatasmallcost,toincreasemarketshare
4、,andtoreducecosts.Thiscoursefocusesonthemarketingandplanningstrategies,consumerbehavior,electroniccommerceapplicationsandtechnologies,andtoolswhichareusedtoconductbusinessontheInternet.Itincludestheexchangeofgoodsandservicesacrossaninteractivedigitalnetwork.Itreviewsthebasicconcepts
5、ofe-commerce,itsinfrastructure,currentbusinessmodelsinbusiness-to-customers(B2C)andbusiness-to-business(B2B)transactions,securityandqualityassurance,websitedesignstrategies,web-basedmarketing,e-supplychains,e-procurement,e-marketplace,paymentsystemsandvariousissues--Internetmarketin
6、g,legal,regulatory,technological,social,andethical--whichrelatetoelectronicbusiness.Ⅲ、Learningoutcomes1.Theoryofknowledge：1)Knowingthebasicconceptsandtheoriesoftheelectroniccommerce;2)Understandingthestructuresandmechanismsofe-marketPlaces;3)Understandingthetechniquesandprocessesofe
7、-commerce;4)Knowingthedesignandtheschemeoftheelectroniccommercewebsite;5)Knowingtheethical,social,andsecurityissuesofE-Commerce.2．Capacity：1)Analyzingrealworlde-commerceexamplesandsumminguptheirgrowthstrategies,successesandfailures;2)Launching,operatingandmanagingbusinessactivityont
8、heinternet;3)Search
