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1、Chapter6PublicB2BExchanges1PrenticeHall,2003LearningObjectivesListthevarioustypesofe-marketplacesDescribeB2BportalsDescribethird-partyexchangesDistinguishbetweene-procurementande-sellingconsortiaDescribethevariousownershipandrevenuemodelsofexchangesDescribethesupportmechanismsoffer
2、edbyexchanges,includingauctions2PrenticeHall,2003LearningObjectives(cont.)DescribenetworksofexchangesandexchangemanagementDescribethecriticalsuccessfactorsofexchangesDiscussimplementationanddevelopmentissuesofe-marketplacesandexchangesDescribethemajorsupportservicesofB2BDescribethe
3、extranetanditsroleinsupportingmarketplacesandexchanges3PrenticeHall,2003ChemConnect: TheWorldChemicalExchangeTheProblemThousandsofcompaniestraderawandpartiallyprocessedchemicalsandplasticsdailyBeforetheInternetthetradingprocesswasslow,fragmented,ineffective,costlyAsaresult:Buyerspa
4、idtoomuchSellershadhighexpensesIntermediarieswereneededfortosmooththeprocess4PrenticeHall,2003ChemConnect(cont.)TheSolutionProvidesfreemembershipintradingmarketplacesandinformationportalsPublicexchangefloorforanonymousbidsCommoditiesfloorforbuyingandexchangingCorporatetradingrooms—
5、privateonlineauctionsUp-to-the-minutemarketinformationLargeelectroniccatalogIndependentintermediary5PrenticeHall,2003ChemConnect(cont.)TheResultsInChemConnecttradingroomscompaniescansaveupto15%injust30minutesofreverseauctionChemConnectisgrowingrapidly,addingmembersandincreasingtrad
6、ingvolumeeachyear6PrenticeHall,2003B2BExchangesPublice-marketplaces(publicexchanges)—tradingvenuesopentoallinterestedparties(sellersandbuyers)andusuallyrunbythirdpartiesExchange—amany-to-manye-marketplace.Alsoknownase-marketplaces,e-markets,andtradingexchanges7PrenticeHall,2003B2BE
7、xchanges(cont.)Marketmaker—thethird-partythatoperatesanexchange(andinmanycases,alsoownstheexchange)CompaniesthatuseexchangesarepleasedwiththemandplantoincreasethenumberofexchangestheyparticipateTradersexpecttomorethandoublethevalueoftransactionsthattheydothroughtheexchanges8Prentic
8、eHall,2003Exhibit6.1 Tradi
