公益广告基础知识(英语版)说课材料.pptx

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1、PublicServiceAdvertising(PSAs)DefinitionsfromWiktionaryAdvertisementAcommercial solicitation designedtosellsome commodity, service orsimilar.A public notice.Arecommendationofaparticularproduct,serviceorperson.ShoesDiamondsBeverageCosmeticWhataretheimportantcharacteristicsofPSAs?Publics

2、erviceadvertisingcantakemanyforms,butitmustbedesignedtoreachouttoatargetaudience.Publicorganizations,nonprofitsandprivatesponsorsmightworktogether,oralone,toeducatethepublicaboutimportantissuesthroughprint,billboards,Internet,radio,broadcast/cable,vehicleandmobilecommunicationsads.40Ef

3、fectiveandInspiringAdsfromWWFWWF(WorldWildlifeFund)wasstartedbackin1961withthepurposetoconservetheworld’sbiologicaldiversity.Currentlytherearemorethan1300WWFconservationprojectsunderwayaroundtheworld.WWFisalsowell-knownforitscreativeadvertisingwhereeachadvertisementisstrongandeffective

4、.TheTsunami（海啸）killed100timesmorepeoplethan9/11.Exploitingtheecosystemalsothreatenshumanlives.Exploitingtheecosystemalsothreatenshumanlives.Whatwillittakebeforewerespecttheplanet?Whatwillittakebeforewerespecttheplanet?Whatwillittakebeforewerespecttheplanet?Whatwillittakebeforewerespect

5、theplanet?Supportourfightagainstillegalhunting.Don`tbuyleopard(豹)skinjacketsoritemsmadefromprotectedspecies.Supportourfightagainstillegalhunting,Don`tbuysealskinshoesoritemsmadefromprotectedspecies.Stopcrueltytoanimals.ForalivingBalticSea(波罗的海).15km2ofrainforestdisappearseveryminute.Be

6、foreit`stoolate……Savethepanda!!!It`snowornever.Savethetiger!!!It`snowornever.Savethegorilla!!!It`snowornever.Sieihielocae,caemostodos.(Iftheglaciersmelt……）Globalwarmingischangingtheworld`sclimaterapidly.Icebergsarerising,natureisrevolting.Actnow,conserveenergyandtreattheplanetwithrespe

7、ct,orwe`llhaveaworldatsea.Thereisalotoflifeinatree.Imagineinanforest.Thereisalotoflifeinareef.Imagineinanocean.Turnoffthelights.Helpturnofftheproblem.Theyarelookingtoyoufortheanswers.Theyarelookingtoyoufortheanswers.Theyarelookingtoyoufortheanswers.It`syourturn.It`syourturn.It`syourt